作為一名印刷設計師,不能只追求效果圖的美觀大氣,還需要考慮到落地的難易程度,如果對紙張、油墨和印刷工藝不了解,在實際生產過程中往往會出現很多意想不到的困難.
As a printing designer, we should not only pursue the beautiful atmosphere of the effect map, but also consider the difficulty of landing. If we do not understand the paper, ink and printing technology, there will be many unexpected difficulties in the actual production process.
一大要素：紙張
First element: paper
設計師在設計好文件時，應該考慮到用什么材料的紙張作為承印，紙張的不同會給人不同的感受，一般常見的紙張有：亞光紙、光面紙、特種紙等；
When designing a good document, designers should consider what kind of material paper is used for printing. Different paper will give people different feelings. Generally, the most common paper is Matt paper, glossy paper, special paper, etc.
不同紙張對油墨的表現會存在一些不同，如粗面紙會吸收油墨，多用于報紙類印刷；
Different paper will have some differences in the performance of ink, such as rough paper will absorb ink, mostly used for newspaper printing;
光面紙幾乎不吸收油墨，油墨干化在紙上，光線不同給人的視覺感受也不同，這種多用于外包裝、畫冊類印刷品；
Smooth paper absorbs almost no ink. Ink dries on paper. Different light gives people different visual perception. This kind of paper is mostly used for packaging and picture album printing.
特種紙多以鍍金、鍍銀類為主，其表面有金屬質感，多用于包裝、彩頁等印刷品的生產；
Special paper is mainly gold-plated and silver-plated, and its surface has a metallic texture. It is mostly used in the production of high-grade packaging, color pages and other printed products.
第二大要素：油墨
The second key element: ink
設計效果圖在電腦上以RGB顏色類型展示，而印刷品采用的是CMYK類型，CMYK為油墨色，所以在設計文件時盡量采用CMYK顏色模式。
The design effect drawing is displayed in RGB color type on the computer, while the printed matter is CMYK type, CMYK is ink color, so CMYK color mode is used as far as possible in the design of documents.
設計的文件需要考慮油墨實際效果，如多少色值的顏色符合設計師想要的顏色，CMYK在調節時需要注意；
Design documents need to consider the actual effect of the ink, such as how many color values of the color meet the designer's desired color, CMYK in the adjustment of attention;
第三大要素：工藝
The third key element is technology.
印刷工藝很多，有燙金燙銀，過UV，壓印等等，工藝的不同對消費者感受為明顯，設計師不僅僅需要考慮成本，還需要注意工藝特點，以確保印刷出來的產品能夠滿足客戶的需求。
There are many printing processes, such as bronzing, silver stamping, UV, embossing and so on. Different processes have the most obvious impression on consumers. Designers not only need to consider the cost, but also need to pay attention to the process characteristics to ensure that the printed products can meet the needs of customers.
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