1、 Quantity and content. The fierce competition makes it more difficult for the company to publicize. To do well in the printing of publicity samples, we need accurate quantity and complete content. There are often some activities such as exhibitions. To achieve the purpose of publicity, we must grasp the quantity well and the content should be attractive enough. If the quantity is not accurate, it will lead to waste or publicity is not in place.

二、原料和規(guī)劃。切忌一味的尋求檔次，要根據(jù)企業(yè)和發(fā)放目標(biāo)來(lái)確認(rèn)原料的檔次。一般來(lái)說(shuō)，消費(fèi)品對(duì)樣本的要求比較高，而重工業(yè)產(chǎn)品相對(duì)來(lái)說(shuō)要低許多，并且受眾關(guān)于樣本更為重視內(nèi)容本身。有些服務(wù)行業(yè)例如房產(chǎn)中介，調(diào)整節(jié)奏更快，除了封面和企業(yè)介紹內(nèi)容之外，房產(chǎn)信息根本就用是非活頁(yè)樣本。

2、 Raw materials and planning. Avoid blindly seeking grade, and confirm the grade of raw materials according to the enterprise and distribution target. Generally speaking, high-end consumer goods have higher requirements for samples, while heavy industrial products have much lower requirements, and the audience pays more attention to the content itself. In some service industries, such as real estate agency, the pace of adjustment is faster. In addition to the cover and enterprise introduction content, real estate information simply uses the right and wrong loose leaf sample.

高檔禮盒包裝印刷

High grade gift box packaging and printing

三、怎么發(fā)放。總體上，發(fā)放途徑主要包括展會(huì)發(fā)放、途徑推行以及產(chǎn)品夾藏。其中展會(huì)發(fā)放目標(biāo)難于掌握，關(guān)于大眾消費(fèi)品類的綜合性展會(huì)尤其困難。濫發(fā)造成極大糟蹋，精準(zhǔn)發(fā)放又無(wú)法掌握消費(fèi)目標(biāo)，錯(cuò)過(guò)商機(jī)。就我看到的一些大眾消費(fèi)品的綜合性展會(huì)來(lái)看，很多商家更重視產(chǎn)品本身的展現(xiàn)，而對(duì)樣本發(fā)放則比較淡化。

3、 How to distribute. In general, the distribution channels mainly include exhibition distribution, channel implementation and product collection. Among them, it is difficult to grasp the target of exhibition distribution, especially the comprehensive exhibition on mass consumer goods. Excessive distribution results in great waste, while accurate distribution fails to grasp consumption targets and miss business opportunities. From the comprehensive exhibitions of some consumer goods I have seen, many businesses pay more attention to the display of products themselves, while the distribution of samples is relatively weak.

從作用來(lái)說(shuō)，產(chǎn)品夾藏?zé)o疑是比較好的，發(fā)放作用為準(zhǔn)確，可是關(guān)于發(fā)展?jié)撛谙M(fèi)群體來(lái)說(shuō)，比較有限，樣本的傳播路徑并不抱負(fù)。途徑推行比較復(fù)雜，有現(xiàn)實(shí)意義中的途徑商，也有廣告渠

In terms of function, the product collection is undoubtedly better, and the distribution function is accurate. However, the development of potential consumer groups is relatively limited, and the transmission path of samples is not ideal. The way to carry out is more complex, there are practical significance in the way of business, but also advertising channels

道例如微博等等，不過(guò)一般目標(biāo)還是比較明確的，有利于擴(kuò)大潛在消費(fèi)群體。

However, the general goal is relatively clear, which is conducive to expanding potential consumer groups.

四、售后回訪，這一過(guò)程很重要，也很有必要。

4、 After sales follow-up, this process is very important and necessary.