1、企業畫冊應當要有好的主題
1. Enterprise album should have a good theme
提煉主題是策劃畫冊的步。主題是對生長策略、企業籠統策略、營銷策略的提煉和暢通領悟。
Refining the theme is the first step in planning the album. The theme is the refining and understanding of brand growth strategy, enterprise general strategy and marketing strategy.
沒有主題的提煉，那葡萄照樣葡萄，釀出的不可能是有層次的葡萄酒，畫冊是機器的鋪排，不是展現或許表明，更不是表達。
Without the theme of refining, the grape is still the same as the grape, which can not produce layered wine. The picture album is the layout of the machine, not the display, maybe not the expression.
2、企業畫冊必定有一個好的“導演”
2. Enterprise album must have a good director
一本好的畫冊就是一部的片子，故事的制作，節拍的控制，畫面的搶眼等等，都很鍛煉導演的水準。
A good picture album is an excellent film, the production of the story, the control of the beat, the eye-catching pictures and so on, all exercise the level of the director.
畫冊的架構，就是片子的架構。有好的架構的畫冊，就如片子有了節拍，畫冊有了“起、承、轉、合”。
The structure of the album is the structure of the film. A picture book with a good structure is like a film with a beat and a picture book with "start, carry, turn, and combine".
畫冊設計
Brochure Design
3、企業畫冊要有構思
3. Enterprise picture book should have conception
好的構思不光歸于雜志表達。
Good ideas don't just come from magazines.
好的構思相符畫冊表明戰略，在什么地方都體現畫冊主題
Good ideas are in line with the strategy of the album, and the theme of the album is reflected everywhere
4、企業畫冊有過癮的版式
4. The layout of enterprise album
猶如好的古裝格局，要新不要舊。
It's like a good pattern of ancient costume, new but not old.
好的版式會留心對汗青的繼承關連。
Good layout will pay attention to the inheritance of history.
好的版式會接納化的傾向：留心留白，吸納化的元素。
Good layout will accept the tendency of Internationalization: pay attention to the blank space and absorb the elements of internationalization.
5、企業畫冊必定要有攝影
5. Enterprise album must have photography
許多企業愿意花許多錢在產品研發上，而展現在畫冊上的倒是殘次產品圖片;
Many enterprises are willing to spend a lot of money on product research and development, but the pictures of defective products are displayed in the picture books;
今世企業的團隊作戰，在企業畫冊里很少得到體現。
The team operations of modern enterprises are rarely reflected in the enterprise picture books.
的企業畫冊在表達企業文化時，會創造出一些獨特的個人圖片。
Excellent enterprise album in the expression of corporate culture, will create some unique personal pictures.
Today's Jinan packaging and printing wonderful content to share with you, more wonderful content please click on our website http://www.seven2000.com Leave a message, or call directly, we will have special staff to serve you
