Propaganda brochure is the foreword of enterprise's publicity to the outside world. It is an important window and platform for enterprises to display their own brand culture and brand to the public. It is also an important carrier for enterprises to carry out self-packaging. It is the thorn and face of enterprises and represents the image of enterprises. So, when we get the brochure, how should we check whether a brochure is good or bad? How can we judge whether a brochure is good or bad? Now let's give a brief analysis.

　　一，內(nèi)容綱要的設(shè)置科學(xué)合理且條理明晰，這是企業(yè)宣揚冊的中心與靈魂，的企業(yè)宣揚冊能有效招引讀者或潛在客戶，有著杰出的廣告效應(yīng)，能快速促進讀者或潛在客戶與企業(yè)之間的協(xié)作，水平一般的企業(yè)宣揚冊只是宣揚了自己，讓讀者或顧客了解企業(yè)，卻不一定能快速促進讀者或潛在客戶與企業(yè)之間進行協(xié)作。

　　Firstly, the content outline is scientific, reasonable and clear, which is the core and soul of enterprise brochure. Excellent enterprise brochure can effectively attract readers or potential customers, has outstanding advertising effect, can quickly promote the collaboration between readers or potential customers and enterprises. The average enterprise brochure only publicizes itself, let readers or customers understand the enterprise, but It does not necessarily facilitate collaboration between readers or potential customers and enterprises quickly.

　　一般小規(guī)模的企業(yè)宣揚冊或許畫面較美印刷精巧，一味表達自己產(chǎn)品，文字圖片的疊加卻不一定能明晰有效地宣揚自己，更無法讓讀者或是潛在顧客快速了解企業(yè)然后發(fā)生協(xié)作。有了科學(xué)合理的內(nèi)容設(shè)置，而且內(nèi)容綱要條理明晰，那么怎么制做才能得到讀者認可，進而感動讀者促進協(xié)作呢？這就需要滿足二個條件。

　　Generally, small-scale enterprise brochures may have beautiful pictures and delicate printing, blindly expressing their products, but the superposition of words and pictures may not clearly and effectively promote themselves, let alone readers or potential customers quickly understand the enterprise and then collaborate. With scientific and reasonable content settings and clear content outlines, how can we get the reader's approval and then move the reader to promote collaboration? This requires two conditions.

　　第二，怎么才能得到讀者的認可，進而感動讀者促進協(xié)作。

　　Secondly, how to get the reader's approval, and then move the reader to promote collaboration.

　　宣揚冊內(nèi)容應(yīng)該能反映出企業(yè)滿足的優(yōu)勢與亮點，什么叫企業(yè)的優(yōu)勢與亮點？這主要是看企業(yè)宣揚冊的目的是什么。假如企業(yè)的宣揚冊是用來招引其他的企業(yè)或是某些特定人群進行加盟與協(xié)作，則優(yōu)勢與亮點應(yīng)體現(xiàn)在企業(yè)強大的歸納實力、的技能與研發(fā)力氣、極有競爭力的產(chǎn)品、的運營形式、的運營管理團隊、杰出而可行的企業(yè)前景與戰(zhàn)略規(guī)劃、為加盟者能帶來招引眼球又切實可行的利好。宣揚冊的全體版面在編輯設(shè)計上應(yīng)大氣上檔次，藝術(shù)美感。一般，一本企業(yè)宣揚冊或畫冊，讀者往往不會專心文字內(nèi)容，而是更喜愛直觀的圖片。圖片一定是讀者早看到的部分，也是招引眼球的部分，要能突出主題，相素明晰美觀大氣，同時圖片與文字的擺放方法應(yīng)留意變化，不能每頁擺放方法相同。

　　The content of the brochure should reflect the advantages and highlights that enterprises meet. What are the advantages and highlights of enterprises? This mainly depends on the purpose of the brochure. If the publicity brochure is used to attract other enterprises or certain specific groups to join and cooperate, the advantages and highlights should be reflected in the strong inductive strength of enterprises, strong skills and R&D strength, highly competitive products, advanced operation forms, excellent operation management team, outstanding and feasible enterprise prospects and strategic planning, which can bring recruits to the franchisee. Eye-catching and practical advantages. The whole layout of the publicity brochure should be high-end and high-grade in editing and design, with a strong sense of artistic beauty. In general, a business publicity brochure or picture album, readers often do not focus on the text content first, but prefer intuitive pictures. Pictures must be the earliest part of the reader's eyes, but also the most eye-catching part, to highlight the theme, clear and beautiful atmosphere, while pictures and text placement methods should pay attention to changes, absolutely can not be placed in the same way on every page.

　　咱們這兒講的宣揚冊的好壞不是表面上直觀看上去的好與壞。咱們這兒表達的是內(nèi)容的招引客戶直觀的視覺感觸，做工的精巧，視覺效果的傳達都能讓客戶更加了解這個企業(yè)，也要學(xué)會點評宣揚冊的好壞，提出名貴主張，多加改正，做出更精巧的宣揚冊。

　　The quality of the brochure we are talking about here is not good or bad on the surface. What we are expressing here is the most intuitive visual feeling of the content to attract customers, the exquisite workmanship and the transmission of visual effects can make customers understand the enterprise better. We should also learn to comment on the quality of the brochure, put forward valuable proposals, make more corrections and make more exquisite brochures.