First, how to quickly absorb the attention of the target population:

　　當(dāng)一個(gè)人接到他人發(fā)放的宣傳單頁(yè)后，普通都是在走路的過(guò)程中應(yīng)用幾秒鐘的時(shí)間快速掃了一眼，假如不能快速吸收到目的人群的興味，宣傳單頁(yè)就直接進(jìn)入了渣滓桶，要想吸目的人群感興味，就要學(xué)會(huì)去考慮：目的人群對(duì)什么樣的信息感興味？人普通只對(duì)本人有價(jià)值和益處的信息感興味！

　　When a person receives a leaflet page issued by others, he usually takes a few seconds to scan it quickly in the course of walking. If he can't quickly absorb the interest of the target group, the leaflet directly enters the dregs bucket. If he wants to attract the interest of the target group, he must learn to consider: what kind of information interest does the target group have? People are generally interested in information that is of value and benefit to them.

　　所以我們?cè)谠O(shè)計(jì)宣傳單頁(yè)的時(shí)分，我們的正面不要呈現(xiàn)太多的信息，直接呈現(xiàn)目的用戶關(guān)懷的信息，不要去講產(chǎn)品、不要去講公司、去講活動(dòng)，而是直接簡(jiǎn)單幾句話講對(duì)目的人群具有誘惑力的價(jià)值和益處或者具有吸收力的點(diǎn)可以惹起對(duì)方的獵奇！其實(shí)宣傳單頁(yè)的封面就像文章的標(biāo)題一樣，在信息大爆炸的今天，文章的標(biāo)題直接決議著讀者能否翻開你的文章繼續(xù)閱讀，看完下面的內(nèi)容你會(huì)愈加的明白！

　　So when we design the leaflet page, we should not present too much positive information, directly present the information of the target user care, do not talk about products, companies, activities, but simply say a few words that have attractive value and benefits to the target group or attractive points can arouse the other party's curiosity. Actually, the cover of the leaflet page is just like the title of the article. In today's information explosion, the title of the article directly decides whether the reader can open your article and continue reading. After reading the following content, you will understand more clearly.

　　比方：新店開業(yè)，10年經(jīng)歷的外型師為你理發(fā)，僅需10元！掃碼預(yù)定即可！（新店開業(yè)，是做活動(dòng)的理由，10年經(jīng)歷的外型師處理了顧客的痛點(diǎn)，僅需10元也是一個(gè)價(jià)錢上的誘惑，掃碼預(yù)定，直接讓目的人群留下來(lái)了）

　　For example: the new store opened, 10 years experience of first-class stylists for your haircut, only 10 yuan! Sweep the code and reserve it! uuuuuuuuuuu (The opening of a new store is the reason for doing activities. The top-ranking stylist who has experienced 10 years has dealt with the pain points of customers. Only 10 yuan is also a temptation of price. It allows the target group to stay directly by sweeping the codes and making reservations.)

　　二．如何才干夠讓人把宣傳單頁(yè)保存下來(lái)：

　　2. How can we keep the leaflet?

　　請(qǐng)問(wèn)：顧客接了你的宣傳單，為什么會(huì)丟掉？由于：這個(gè)宣傳單頁(yè)不能給顧客發(fā)明價(jià)值，或許你會(huì)問(wèn)：就一個(gè)普通的宣傳單能為用戶發(fā)明什么樣的價(jià)值呢？宣傳單頁(yè)不就是通知客戶公司的狀況和產(chǎn)品效勞嗎？

　　Excuse me: The customer received your leaflet, why did he throw it away? Because: this leaflet page can't invent value for customers, you may ask: What kind of value can a common leaflet invent for users? Doesn't the leaflet just inform customers of the company's status and product service?

　　假如你還停留在這種程度，闡明你對(duì)營(yíng)銷的認(rèn)識(shí)還不夠深入，營(yíng)銷就是要時(shí)時(shí)辰刻為客戶發(fā)明價(jià)值，讓我來(lái)通知你讓宣傳單頁(yè)發(fā)明價(jià)值的常見兩種方式：

　　If you still stay at this level and clarify that your understanding of marketing is not deep enough, marketing is to invent value for customers from time to time. Let me inform you of two common ways to make the leaflet invent value:

　　一種辦法：

　　The first way is:

　　能夠在宣傳單頁(yè)上加上公交道路、地鐵道路、小區(qū)物業(yè)的電話、小區(qū)XX效勞機(jī)構(gòu)的電話......等等，這些日常生活或者工作信息息息相關(guān)的內(nèi)容，詳細(xì)放什么內(nèi)容，需求依據(jù)你的詳細(xì)狀況來(lái)選擇。

　　Can add bus road, subway road, residential property phone, residential XX service organization phone... Etc. on the leaflet page, these daily life or work information are closely related to the content, what to put in detail, according to your detailed situation to choose.

　　第二種辦法：

　　The second way is:

　　你能夠依據(jù)你的促銷活動(dòng)，優(yōu)惠信息，設(shè)計(jì)一個(gè)具有誘惑力的折扣，或者活動(dòng)，或者禮品......

　　You can design an attractive discount based on your promotional activities, preferential information, or a raffle or a free gift...

　　舉例：在一個(gè)新開的社區(qū)，有一家美發(fā)店，他設(shè)計(jì)了一份宣傳單頁(yè)，在宣傳單頁(yè)的正面大大的寫上：新店開業(yè)，10年經(jīng)歷的外型師為你理發(fā)僅需10元，掃碼加微信預(yù)定理發(fā)師！這個(gè)就十分的有誘惑力，由于在當(dāng)天文發(fā)根本上都是在30元左右，程度還很普通，這家店經(jīng)過(guò)這種方式這家店很輕松的就讓這個(gè)小區(qū)的居民曉得了，同時(shí)讓這些人都加到了微信，然后經(jīng)過(guò)微信進(jìn)一步的樹立信任，把人引流到店鋪里面！

　　Example: In a newly opened community, there is a hairdresser. He designed a leaflet. On the front of the leaflet, it says: the new shop is open, the first-class hairdresser who has experienced 10 years only needs 10 yuan for your haircut, and the hairdresser is scheduled for scanning code and Wechat. This is very tempting, because at the time of astronomical hair is fundamentally about 30 yuan, the degree is very ordinary, this shop through this way, the store is very easy to let the residents of this community know, while these people are added to Wechat, and then through the further establishment of trust in Wechat, people are drained into the shop!

　　在絕大多數(shù)時(shí)分我們要想經(jīng)過(guò)宣傳單頁(yè)直接把人引到店鋪里面去還是具有一定的艱難，但是要讓一個(gè)人掃碼加微信就很簡(jiǎn)單了，同時(shí)加上微信后還可以產(chǎn)生宏大的價(jià)值！在這里特別強(qiáng)調(diào)一下，是加店長(zhǎng)的個(gè)人微信，而不是公眾平臺(tái)的微信，加公眾平臺(tái)的微信沒(méi)有多大意義！

　　Most of the time, it is still difficult for us to lead people directly into stores through leaflets, but it is very simple to let a person sweep code and add Wechat. At the same time, adding Wechat can also produce great value! In particular, I would like to emphasize here that it is the personal micro-mail of the store manager, not the micro-mail of the public platform, and the micro-mail of the public platform does not make much sense.