宣揚冊是企業對外宣揚的媒介，是企業向大眾展現本身文化、也是本身的一種宣揚方法，乃整體實力的重要窗口與平臺，是企業進行自我包裝的重要載體，它是企業的手刺與“臉面”，代表了企業的形象。那么，咱們在拿到宣揚冊的時候應該怎樣檢查一本宣揚冊的好壞，該怎么來判斷一本宣揚冊做的好壞呢？下面咱們來簡單的剖析一下吧。
Propaganda brochures are the media for enterprises to publicize to the outside world. They are the important windows and platforms for enterprises to show their own brand culture to the public, as well as their own brand, and even the overall strength. They are the important carriers of enterprises'self-packaging. They are the thorns and "faces" of enterprises and represent the image of enterprises. So, when we get the brochure, how should we check whether a brochure is good or bad, and how can we judge whether a brochure is good or bad? Now let's have a brief analysis.
一，內容綱要的設置科學合理且條理清晰，這是企業宣揚冊的中心與魂靈，優異的企業宣揚冊能有效招引讀者或潛在客戶，有著杰出的廣告效應，能快速促進讀者或潛在客戶與企業之間的協作，水平一般的企業宣揚冊僅僅宣揚了自己，讓讀者或顧客了解企業，卻不一定能快速促進讀者或潛在客戶與企業之間進行協作。
First, the content outline is set scientifically, rationally and orderly, which is the center and soul of the enterprise brochure. Excellent enterprise brochure can effectively attract readers or potential customers, has outstanding advertising effect, can quickly promote the cooperation between readers or potential customers and enterprises. The average enterprise brochure only publicizes itself, let readers or customers understand the enterprise, but It does not necessarily facilitate collaboration between readers or potential customers and enterprises quickly.
一般小規模的企業宣揚冊或許畫面較美印刷精巧，一味表達自己產品，文字圖片的疊加卻不一定能清晰有效地宣揚自己，更無法讓讀者或是潛在顧客快速了解企業從而產生協作。有了科學合理的內容設置，并且內容綱要條理清晰，那么怎么制做才干得到讀者認可，進而打動讀者促進協作呢？這就需求滿意二個條件。
Generally, small-scale enterprise brochures may have beautiful pictures and exquisite printing, blindly express their products, but the superposition of words and pictures may not be able to clearly and effectively publicize themselves, let's not let readers or potential customers quickly understand the enterprise and thus produce collaboration. With scientific and reasonable content settings and clear content outline, how to make the ability to be recognized by readers, and then move readers to promote collaboration? This requires satisfying two conditions.
第二，怎么才干得到讀者的認可，進而打動讀者促進協作。
Secondly, how to get the reader's approval, and then move the reader to promote collaboration.
宣揚冊內容應該能反映出企業足夠的優勢與亮點，什么叫企業的優勢與亮點？這主要是看企業宣揚冊的意圖是什么。如果企業的宣揚冊是用來招引其他的企業或是某些特定人群進行加盟與協作，則優勢與亮點應體現在企業強大的歸納實力、的技術與研發力氣、極有競爭力的產品、的運營形式、優異的運營辦理團隊、杰出而可行的企業前景與戰略規劃、為加盟者能帶來招引眼球又切實可行的利好。宣揚冊的整體版面在編輯規劃上應大氣上檔次，藝術美感。通常，一本企業宣揚冊或畫冊，讀者往往不會專注文字內容，而是更喜歡直觀的圖片。圖片一定是讀者早看到的部分，也是招引眼球的部分，要能突出主題，相素清晰美觀大氣，一起圖片與文字的擺放方法應注意變化，不能每頁擺放方法雷同。
The content of the brochure should reflect enough advantages and bright spots of the enterprise. What are the advantages and bright spots of the enterprise? This mainly depends on the intention of the brochure. If the publicity brochure is used to attract other enterprises or certain specific groups to join and cooperate, the advantages and highlights should be reflected in the strong inductive strength of enterprises, strong technical and R&D efforts, highly competitive products, advanced operation forms, excellent operation management team, outstanding and feasible enterprise prospects and strategic planning, which can bring recruits to the franchisee. Eye-catching and practical advantages. The overall layout of the publicity brochure should be high-end and high-level in editing and planning, with a strong sense of artistic beauty. Usually, a business publicity brochure or picture album, the reader will not focus on the text content first, but prefer intuitive pictures. Pictures must be the earliest part of the reader's eyes, but also the most eye-catching part, to highlight the theme, clear and beautiful atmosphere, together with pictures and text placement methods should pay attention to changes, absolutely can not be placed in the same way on each page.
咱們這兒講的宣揚冊的好壞不是表面上直觀看上去的好與壞。咱們這兒表達的是內容的招引客戶直觀的視覺感觸，做工的精巧，視覺效果的傳達都能讓客戶愈加了解這個企業，也要學會評價宣揚冊的好壞，提出名貴主張，多加改正，做出更精巧的宣揚冊。
The quality of the brochure we are talking about here is not good or bad on the surface. What we are expressing here is the most intuitive visual sense of content to attract customers, the exquisite workmanship and the transmission of visual effects can make customers more aware of the enterprise, and also learn to evaluate the quality of the brochure, put forward valuable proposals, make more corrections, and make more elaborate brochures.
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