樣本既是公司產(chǎn)品樣本畫冊(cè)和企業(yè)介紹樣本畫冊(cè)又是企業(yè)和產(chǎn)品宣傳的重要表現(xiàn)形式之一,大部分的客戶由于時(shí)間和空間的問題,一般不會(huì)親自跑到您公司去考察,因此,公司樣本和產(chǎn)品樣本有的必要性。公司樣本是快速有效讓客戶了解您的廣告媒介,針對(duì)他們心中大的疑問,尋求您公司企業(yè)文化、發(fā)現(xiàn)潛力商品、尋求商業(yè)契機(jī)。
Sample is not only the company's product sample album and enterprise introduction sample album, but also one of the important forms of enterprise and product publicity. Due to the problems of time and space, most customers generally do not go to your company to investigate in person. Therefore, it is absolutely necessary for the company and product samples. Company samples are the only advertising media that can quickly and effectively let customers know about you. In view of the big questions in their hearts, we can seek your company's corporate culture, find potential products and seek business opportunities.
正面公司形象宣傳、都由樣本來介紹,對(duì)于潛在客戶或長期有客戶,公司樣本畫冊(cè)可謂必備之宣傳品。用流暢的線條、和諧的圖片,配以優(yōu)美的文字,立體展示企業(yè)的風(fēng)貌、理念,形象。當(dāng)今商務(wù)活動(dòng)中,樣本畫冊(cè)在企業(yè)形象推廣和產(chǎn)品銷售中的作用越來越重要,在遠(yuǎn)距離的商業(yè)運(yùn)作,樣本畫冊(cè)起著溝通橋梁的作用,你是做什么的、你能提供什么服務(wù)、你的優(yōu)勢(shì)在那等等情況,都可以通過精美樣本畫冊(cè)靜態(tài)的展現(xiàn)在你的目標(biāo)消費(fèi)人群前。產(chǎn)品樣本畫冊(cè)的表現(xiàn)的方法。
For potential customers or long-term customers, the company's sample album is a necessary publicity material. With smooth lines, harmonious pictures and beautiful words, the company's style, concept and brand image can be displayed in an all-round way. In today's business activities, the role of sample album in corporate image promotion and product sales is becoming more and more important. In the long-distance business operation, sample album plays a role of communication bridge. What you do, what services you can provide, where your advantages are, and so on, can be statically displayed in front of your target consumers through exquisite sample album. Product sample album performance method.
精彩的創(chuàng)意點(diǎn)子令人眼睛一亮,印象深刻,但正確的訴求才會(huì)改變?nèi)说膽B(tài)度,影響人的行為。比如在做服裝畫冊(cè)時(shí),高明的模特要利用身體語言盡量表現(xiàn)設(shè)計(jì)師的盡心制作,但千萬忌諱讓自己的高明條件掩蓋了服飾的風(fēng)采,否則很容易將讀者的注意力吸引到模特的身材上而忘卻了服裝才是真正的主角,再好的創(chuàng)意如不能有效的傳達(dá)信息,那都是違背精神的本好的樣本畫冊(cè)必須正確傳達(dá)產(chǎn)品的優(yōu)良品質(zhì)及性能,同時(shí)給受眾帶來的視覺感受,進(jìn)而獲得在選購和使用之后的價(jià)值提升。在服務(wù)客戶的過程中,有的客戶問,畫冊(cè)設(shè)計(jì)和樣本設(shè)計(jì)有什么不同,其實(shí)沒什么區(qū)別,只不過消費(fèi)者的環(huán)境不同,叫法不同而已
Brilliant creative ideas make people bright and impressive, but the right demands will change people's attitude and affect people's behavior. For example, when making a clothing album, a good model should use body language to show the designer's dedication. However, it's taboo to let her clever conditions cover up the style of clothing. Otherwise, it's easy to attract readers' attention to the model's figure and forget that clothing is the real protagonist, It is against the spirit of professionalism. A good sample album must correctly convey the excellent quality and performance of the product, and at the same time bring excellent visual experience to the audience, so as to obtain the value promotion after the purchase and use. In the process of serving customers, some customers asked, what's the difference between album design and sample design? In fact, there's no difference. It's just that consumers have different environments and different names
樣本畫冊(cè)印刷的畫冊(cè)設(shè)計(jì)不只是注重畫冊(cè)的攝影、設(shè)計(jì)和印刷,而且更觀注畫冊(cè)所要承擔(dān)企業(yè)(或產(chǎn)品)同目標(biāo)受眾的溝通重大任務(wù),大的體現(xiàn)企業(yè)(或產(chǎn)品)的個(gè)性形象與優(yōu)勢(shì)形象。所以畫冊(cè)設(shè)計(jì)公司的畫冊(cè)設(shè)計(jì)是要充分了解企業(yè)或產(chǎn)品的文化,進(jìn)而分析畫冊(cè)針對(duì)的目標(biāo)對(duì)象與市場現(xiàn)狀,以企業(yè)形象標(biāo)準(zhǔn)為基本,再進(jìn)行深入而的企業(yè)(或產(chǎn)品)形象設(shè)計(jì)表現(xiàn),后再輔以感性的攝影與的印刷工藝來完成畫冊(cè)設(shè)計(jì)任務(wù)。
The album design of sample album printing not only pays attention to the photography, design and printing of album, but also pays more attention to the important task of communication between the enterprise (or product) and the target audience, which greatly reflects the personality image and advantage image of the enterprise (or product). Therefore, the brand album design of the album design company is to fully understand the brand culture of the enterprise or product, and then analyze the target object and market status of the album, take the enterprise image standard as the basis, and then carry out in-depth and comprehensive enterprise (or product) image design performance, supplemented by perceptual photography and excellent printing technology to complete the brand album design task.