1. Information principle

宣傳冊印刷設(shè)計過程中的信息主要有企業(yè)信息、產(chǎn)品信息、市場大環(huán)境信息、行業(yè)生存環(huán)境信息等。設(shè)計人員要、充分、正確和可靠地掌握與設(shè)計有關(guān)的各種信息。并且運用這些信息來正確引導宣傳冊印刷的方案與詳細設(shè)計，并使宣傳冊設(shè)計不斷改進和提高。

The information in the process of brochure printing design mainly includes enterprise information, product information, market environment information, industry survival environment information, etc. Designers should master all kinds of information related to design comprehensively, fully, correctly and reliably. And use these information to correctly guide the scheme and detailed design of brochure printing, and make the brochure design constantly improve and improve.

2、需求原則

2. Demand principle

宣傳冊印刷的要求來自于受眾和客戶需求，因此做好前期調(diào)研。因為如果印前不考慮客觀需求的話就很容易造成宣傳冊的積壓和浪費，因此做好前期調(diào)研。此外，還要考慮市場變化的需求，要與時俱進。

The requirements of brochure printing come from the needs of the audience and customers, so the preliminary research should be done well. Because if we don't consider the objective needs before printing, it is easy to cause the backlog and waste of brochures, so we should do a good job in the preliminary research. In addition, we should also consider the changing needs of the market and keep pace with the times.

3、創(chuàng)新原則

3. Innovation principle

愛美之心人皆有之，宣傳冊印刷設(shè)計人員的大膽創(chuàng)新。有利于沖破各種傳統(tǒng)設(shè)計觀念的束縛，使印刷出來的宣傳冊更加吸引受眾目光。

Everyone has the heart to love beauty, which is the bold innovation of brochure printing designers. It is helpful to break through the shackles of various traditional design concepts and make the printed brochures more attractive to the audience.

4、優(yōu)化原則

4. Optimization principle

所謂的優(yōu)化原則包括宣傳冊印刷設(shè)備的優(yōu)化、設(shè)計方案的優(yōu)化、營銷模式的優(yōu)化、服務(wù)形式的優(yōu)化等。

The so-called optimization principles include the optimization of brochure printing equipment, design scheme, marketing mode and service form.

5、簡化原則

5. Simplification principle

在確保宣傳冊印刷質(zhì)量的前提下，應力求設(shè)計出的產(chǎn)品簡化。以降低印刷成本，并確保質(zhì)量。

On the premise of ensuring the printing quality of brochures, we should strive to simplify the designed products. To reduce printing costs and ensure quality.

本文來自：濟南包裝印刷更多的內(nèi)容請點擊：http://www.seven2000.com 我們將會為您提問的問題提供一個滿意的服務(wù)，歡迎您的來電！

This article is from: Jinan packaging printing. For more information, please click: http://www.seven2000.com  We will provide a satisfactory service for your questions, welcome your call!