在印刷職業中，常聽到同行之間的一句慨嘆話:“如今的印刷職業欠好混了”。誠然，跟著成都地區印刷廠數量的添加，印刷廠商之間的競賽也愈加激烈，競賽的表現形式無非就是互相打價格戰。而價格戰終究的成果就是商家之間同歸于盡，印刷客戶找不到真實合適自己產品的印刷廠家。
In the printing profession, often hear a lament between colleagues: "Today's printing profession is not good mix up." Indeed, with the increase of the number of printing factories in Chengdu, the competition among printing factories is becoming more and more fierce, and the form of competition is nothing more than price war. The ultimate result of the price war is that the merchants all die together, and the printing customers can not find the printing factories that are really suitable for their own products.
從今年6月份開端成都的印刷職業開端呈現疲軟的狀態，有的廠家一連好幾天接不到一個印刷訂單，更有甚者一個月都接不到一個訂單。很多的小廠家已陸陸續續的關門，印刷技術工人也逐步返鄉或者改行另謀活路。形成這一成果的終究原因是印刷廠商之間的惡性競賽。有的廠家為了能贏得更多的客戶，減少工人工資、選用劣質的印刷顏料、購買次等的印刷紙張、偷工減料的手段下降印刷本錢，給客戶營造一個成都廉價印刷報價的假象；而很多的印刷客戶，對產品的質量把控、印品數量要求不是并很嚴格，無形中就慫恿了不法印刷廠家的這種卑劣行為。
From June this year, the printing profession in Chengdu began to show a weak state. Some manufacturers did not receive a printing order for several days, or even a month. Many small factories have closed their doors one after another, and printing technicians are gradually returning home or finding a new way to live. The ultimate reason for this achievement is the vicious competition between printing companies. Some manufacturers in order to win more customers, reduce the wages of workers, choose inferior printing pigments, buy the second-class printing paper, jerry-building means to reduce printing costs, to create an illusion of Chengdu's cheapest printing quotation for customers; while many printing customers, the quality control of products, printing quantity requirements are not very strict, invisibly encouraged not. This despicable behaviour of French printers.
這種職業之間的惡性競賽終究導致的成果將是印刷職業公信度的下降，印刷客戶的流失和印刷人才的短缺。
This vicious competition between professions will eventually lead to the decline of the credibility of the Chengdu printing profession, the loss of printing customers and the shortage of printing talents.
1、手提袋規劃思維
1. Planning Thought of Handbag
每一件印刷品的文字排版都是有其意圖的，是為了更好的傳播信息，起到更好的推行效果。要先確定客戶的目的，深化了解客戶的需求，然后依據研討得出有用信息。
Every print typesetting has its own intention, in order to better disseminate information, play a better implementation effect. We should first determine the purpose of customers, deepen understanding of customer needs, and then draw useful information based on the discussion.
2、手提袋規劃的篇幅精煉。
2. Refinement of the planning of handbag.
簡練、單純、不是單純的簡單和單一，而是信息的精煉和濃縮，是建立在新穎獨特的構思。
Concise, simple, not simple and simple, but the refinement and concentration of information, is based on a novel and unique idea.
3、手提袋規劃的裝修藝術。
3. The decoration art of handbag planning.
手提袋規劃的目的是傳達給受眾，到達佳的視覺和傳播效果。 版面布局和表現形式等則成為版面規劃藝術的中心，需求從這兩個方面進行考慮修飾。
The purpose of handbag planning is to convey to the audience, to achieve the best visual and communication effect. Layout layout and form of expression have become the center of layout art, which needs to be considered and modified from these two aspects.
4、趣味性和獨特性。
4. Interestingness and uniqueness.
版面不能呆板，需求有趣味性和獨特性，活潑的版面可以為整個規劃起到畫蛇添足的效果。
Layout can not be rigid, the demand is interesting and unique, lively layout can play a role in the overall planning.
5、整體性與和諧性。
5. Integrity and harmony.
部分和整體的統一和諧，版面的文字、圖片需求進行組織和諧，使其具有一種明晰的條理，有行的次序，然后得到更好的效果。
The unity and harmony between the part and the whole, the text and pictures of the page need to be organized harmoniously, so that it has a clear order, line order, and then get better results.
Xiaobian suggested that the printers in Chengdu should get rid of this price war misunderstanding, strictly control the quality of production, introduce advanced production equipment and technical personnel, and win the favor of customers with high-quality printing service, which is the absolute principle for the permanent development of the printing profession. More information about Jinan packaging and printing can be consulted by clicking on our official website: http://www.seven2000.com/
