1、信息原則
1. Information principle
宣傳冊印刷設計過程中的信息主要有企業信息、產品信息、市場大環境信息、行業生存環境信息等。設計人員要、充分、正確和可靠地掌握與設計有關的各種信息。并且運用這些信息來正確引導宣傳冊印刷的方案與詳細設計，并使宣傳冊設計不斷改進和提高。
The information in the process of brochure printing design mainly includes enterprise information, product information, market environment information, industry survival environment information, etc. Designers should master all kinds of information related to design comprehensively, fully, correctly and reliably. And use these information to correctly guide the scheme and detailed design of brochure printing, and make the brochure design constantly improve and improve.
2、需求原則
2. Demand principle
宣傳冊印刷的要求來自于受眾和客戶需求，因此做好前期調研。因為如果印前不考慮客觀需求的話就很容易造成宣傳冊的積壓和浪費，因此做好前期調研。此外，還要考慮市場變化的需求，要與時俱進。
The requirements of brochure printing come from the needs of the audience and customers, so the preliminary research should be done well. Because if we don't consider the objective needs before printing, it is easy to cause the backlog and waste of brochures, so we should do a good job in the preliminary research. In addition, we should also consider the changing needs of the market and keep pace with the times.
3、創新原則
3. Innovation principle
愛美之心人皆有之，宣傳冊印刷設計人員的大膽創新。有利于沖破各種傳統設計觀念的束縛，使印刷出來的宣傳冊更加吸引受眾目光。
Everyone has the heart to love beauty, which is the bold innovation of brochure printing designers. It is helpful to break through the shackles of various traditional design concepts and make the printed brochures more attractive to the audience.
4、優化原則
4. Optimization principle
所謂的優化原則包括宣傳冊印刷設備的優化、設計方案的優化、營銷模式的優化、服務形式的優化等。
The so-called optimization principles include the optimization of brochure printing equipment, design scheme, marketing mode and service form.
5、簡化原則
5. Simplification principle
在確保宣傳冊印刷質量的前提下，應力求設計出的產品簡化。以降低印刷成本，并確保質量。
On the premise of ensuring the printing quality of brochures, we should strive to simplify the designed products. To reduce printing costs and ensure quality.
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