在看到一個包裝盒時，我們一視覺沖擊便是它的顏色，顏色絕不會單獨存在。事實上，一個顏色的效果是由多種因素來決定的：反射的光，周邊搭配的色彩，或是觀看者的欣賞角度。每個顏色都可以呈現(xiàn)出不同的效果，影響著我們的感覺，接下來，我們就來看看包裝設計中的六種顏色相互碰撞會發(fā)生什么吧。
When we see a package box, our visual impact is its color, color will never exist alone. In fact, the effect of a color is determined by many factors: the reflected light, the surrounding color, or the viewing angle of the viewer. Each color can present different effects and affect our feelings. Next, let's take a look at what happens when the six colors in packaging design collide with each other.
一、紅色：紅色的色感溫暖，性格剛烈而外向，是一種對人刺激性很強的色。紅色容易引起人的注意，也容易使人興奮、激動、緊張、沖動、還是一種容易造成人視覺疲勞的色。
1、 Red: the color of red is warm, strong and extroverted. It is a kind of stimulating color. Red is easy to attract people's attention, but also easy to make people excited, excited, nervous, impulsive, or a color easy to create visual fatigue.
1、在紅色中加入少量的黃，會使其熱力強盛，趨于躁動、不安。
1. Add a small amount of yellow in red, will make its heat strong, tend to restless, restless.
2、在紅色中加入少量的藍，會使其熱性減弱，趨于文雅、柔和。
2. Adding a small amount of blue in the red will weaken its thermal properties and tend to be elegant and soft.
3、在紅色中加入少量的黑，會使其性格變的沉穩(wěn)，趨于厚重、樸實。
3. Add a small amount of black in red, will make its character change calm, tend to heavy, simple.
4、在紅中加入少量的白，會使其性格變的溫柔，趨于含蓄、羞澀、嬌嫩。
4. Add a small amount of white in the red, will make its character change gentle, tend to implicit, shy, delicate.
二、黃色：黃色的性格冷漠、高傲、敏感、具有擴張和不安寧的視覺印象。黃色是各種色彩中，為嬌氣的一種色。只要在純黃色中混入少量的其它色，其色相感和色性格均會發(fā)生較大程度的變化。
2、 Yellow: the Yellow character is cold, arrogant, sensitive, and has the visual impression of expansion and restlessness. Yellow is a delicate color among various colors. As long as the pure yellow is mixed with a small amount of other colors, its color sense and color character will change greatly.
1、在黃色中加入少量的藍，會使其轉化為一種鮮嫩的綠色。其高傲的性格也隨之消失，趨于一種平和、潮潤的感覺。
1. Adding a small amount of blue to the yellow color will turn it into a fresh green color. His arrogant character also disappeared, tending to a peaceful, moist feeling.
2、在黃色中加入少量的紅，則具有明顯的橙色感覺，其性格也會從冷漠、高傲轉化為一種有分寸感的熱情、溫暖。
2. Add a small amount of red in yellow, it has an obvious orange feeling, and its personality will also change from indifference and arrogance to a kind of warmth and warmth with a sense of propriety.
3、在黃色中加入少量的黑，其色感和色性變化大，成為一種具有明顯橄欖綠的復色印象。其色性也變的成熟、隨和。
3. When a small amount of black is added to the yellow, the color sense and color property change greatly, which makes it a complex color impression with obvious olive green. Its color also becomes mature and easy-going.
4、在黃色中加入少量的白，其色感變的柔和，其性格中的冷漠、高傲被淡化，趨于含蓄，易于接近。
4. Add a small amount of white in yellow, its color sense becomes soft, the indifference and arrogance of his personality are diluted, tend to be implicit, easy to approach.
三、藍色：藍色的色感冷嘲熱諷，性格樸實而內向，是一種有助于人頭腦冷嘲熱諷靜的色。藍色的樸實、內向性格，常為那些性格活躍、具有較強擴張力的色彩，提供一個深遠、廣埔、平靜的空間，成為襯托活躍色彩的友善而謙虛的朋友。藍色還是一種在淡化后仍然似能保持較強個性的色。如果在藍色中分別加入少量的紅、黃、黑、橙、白等色，均不會對藍色的性格構成較明顯的影響力。
3、 Blue: blue color sense of sarcasm, simple and introverted character, is a kind of help the head sarcastic static color. The simple and introverted character of blue often provides a far-reaching, wide and peaceful space for those colors with active personality and strong tension, and becomes a friendly and modest friend to foil the active color. Blue is also a kind of color that seems to be able to maintain a strong personality after desalination. If a small amount of red, yellow, black, orange, white and other colors are added to the blue, they will not have obvious influence on the blue character.
濟南包裝印刷
Packaging and printing in Jinan
1、如果在橙色中黃的成份較多，其性格趨于甜美、亮麗、芳香。
1. If there are more yellow elements in orange, the character tends to be sweet, bright and fragrant.
2、在橙色中混入小量的白，可使橙色的知覺趨于焦躁、無力。
2. Mixing a small amount of white in orange can make the perception of orange tend to be irritable and powerless.
四、綠色：綠色是具有黃色和藍色兩種成份的色。在綠色中，將黃色的擴張感和藍色的收縮感相中庸，將黃色的溫暖感與藍色的寒冷感相抵消。這樣使得綠色的性格為平和、安穩(wěn)。是一種柔順、恬靜、潢足、優(yōu)美的色。
4、 Green: green is a color with yellow and blue components. In green, the expansion of yellow and the contraction of blue are moderate, and the warmth of yellow is offset by the cold of blue. This makes the green character peaceful and stable. It is a kind of soft, quiet, decorative foot, beautiful color.
1、在綠色中黃的成份較多時，其性格就趨于活潑、友善，具有幼稚性。
1. When there are more yellow elements in green, the character tends to be lively, friendly and childish.
2、在綠色中加入少量的黑，其性格就趨于莊重、老練、成熟。
2. Add a small amount of black in green, its character tends to be solemn, sophisticated and mature.
3、在綠色中加入少量的白，其性格就趨于潔凈、清爽、鮮嫩。
3. Add a small amount of white in green, its character tends to be clean, fresh and tender.
五、紫色：紫色的明度在有彩色的色料中是低的。紫色的低明度給人一種沉悶、神秘的感覺。
5、 Purple: the lightness of purple is low in colored pigments. The low lightness of purple gives people a dull and mysterious feeling.
1、在紫色中紅的成份較多時，其知覺具有壓抑感、威脅感。
1. When there are more red elements in purple, their perception has a sense of depression and threat.
2、在紫色中加入少量的黑，其感覺就趨于沉悶、傷感、恐怖。
2. Add a small amount of black in the purple, the feeling tends to be dull, sad, horror.
3、在紫色中加入白，可使紫色沉悶的性格消失，變得優(yōu)雅、嬌氣，并充滿女性的魅力。
3. Add white in purple, can make purple dull character disappear, become elegant, delicate, and full of feminine charm.
六、白色：白色的色感光明，性格樸實、純潔、快樂。白色具有圣潔的不容侵犯性。如果在白色中加入其它任何色，都會影響其純潔性，使其性格變的含蓄。
6、 White: the color sense of white is bright, and the character is simple, pure and happy. White is holy and inviolable. If you add any other color to white, it will affect its purity and make its character more implicit.
1、在白色中混入少量的紅，就成為淡淡的粉色，鮮嫩而充滿誘惑。
1. In the white mixed with a small amount of red, become a light pink, fresh and full of temptation.
2、在白色中混入少量的黃，則成為一種乳黃色，給人一種香膩的印象。
2. Mixed with a small amount of yellow in the white, it becomes a kind of milky yellow, giving people an impression of fragrant and greasy.
3、在白色中混入少量的藍，給人感覺清冷、潔凈。
3. In the white mixed with a small amount of blue, people feel cool and clean.
4、在白色中混入少量的橙，有一種干燥的氣氛。
4. Mix a small amount of orange in the white, there is a dry atmosphere.
5、在白色中混入少量的綠，給人一種稚嫩、柔和的感覺。
5. In the white mixed with a small amount of green, give a feeling of tender, soft.
6、在白色中混入少量的紫，可誘導人聯(lián)想到淡淡的芳香。
6. In the white mixed with a small amount of purple, can induce people to associate with the faint fragrance.
