Today's enterprises depend on strengthening their market competitiveness and expanding their market share. The most extensive thing is to choose multiple forms of publicity, and the commercial catalog is an effective brochure to display the products of enterprises and other important information, so that more people can understand the unique of enterprises. But now most companies are on the cover of an image album, and they don't know what to do, Only according to the album cover which is usually popular in the market, to imitate, copy, hurry up. This will not only fail to provide corporate image, but also bring about negative impact.

　　那么如何策劃設計一個好的企業宣傳畫冊，濟南畫冊印刷公司認為重要的兩點:一是前期畫冊的策劃復制，二是后期畫冊的設計執行。以下是有關它的解釋。

　　Then how to plan and design a good corporate brochure? Jinan album printing company thinks that two important points: one is the planning and reproduction of the early album, the other is the design and implementation of the later album. Here's an explanation for it.

　　做好專輯的前期策劃工作

　　Do a good job in the early planning of the album

　　濟南畫冊印刷公司認為，一個成功的畫冊封面設計的步應該從企業自身的特點來確定畫冊封面結構、目錄、風格、對開;其次根據以上結果確定專輯封面的設計風格、表現形式、攝影、布局、色彩等。

　　Jinan ruishang album design company believes that the first step of a successful album cover design should be to determine the album cover structure, catalog, style and folio from the characteristics of the enterprise itself; secondly, determine the album cover design style, form of expression, photography, layout, color, etc. according to the above results.

　　一個好的畫冊必須正確地傳達產品的良好品質和性能，同時給讀者帶來良好的視覺體驗，從而在選擇和使用后獲得價值的提升。當設計師接受產品企業畫冊的具體設計委托時，他必須從以下兩個方面著手尋找表現方法。

　　A good picture album must correctly convey the good quality and performance of the product, and at the same time bring good visual experience to the readers, so as to obtain value promotion after selection and use. When the designer accepts the specific design entrustment of the product enterprise album, he must look for the expression method from the following two aspects.

　　站在生產者的角度，充分了解和了解企業的指導思想、產品的特點和層次目標對象，以獲得手的產品信息資料。

　　From the perspective of the producer, fully understand and understand the guiding ideology of the enterprise, the characteristics of the product and the target objects of the level, in order to obtain first-hand product information.

　　其次，做好后期相冊的設計與實現

　　Secondly, do a good job in the design and implementation of later album

　　專輯后期的設計與執行元素大致可以分為以下四點。

　　The later design and execution elements of the album can be roughly divided into the following four points.

　　概念元素:一種實際上不存在的、看不見的、但對人類心靈可察覺的元素。例如，如果我們以一個銳角觀察一個圖形，并感覺它比它高一點，物體的輪廓上就有一些邊緣線。概念元素一般包括點、線、面。

　　Conceptual element: an element that is virtually nonexistent, invisible, but perceptible to the human mind. For example, if we look at a figure at an acute angle and feel that it is a little higher than it, there are some edge lines on the outline of the object. Conceptual elements generally include points, lines, and faces.

　　視覺元素:包括圖形的大小、形狀和顏色。視覺元素的功能是體現概念元素。

　　Visual elements: include the size, shape, and color of the graphic. The function of visual elements is to embody conceptual elements.

　　關系元素:包括方向、位板、空間、等方面，對視覺元素進行排列。

　　Relationship elements: including direction, board, space, center of gravity and other aspects to arrange visual elements.

　　實用元素:指設計的意義、內容、目的和功能。

　　Practical element: refers to the meaning, content, purpose and function of design.

　　另外，一個好的畫冊設計和實施要注意以下四點:

　　In addition, a good album design and implementation should pay attention to the following four points:

　　1)企業文化、市場戰略、產品特色的整體體現

　　1) The overall embodiment of corporate culture, market strategy and product characteristics

　　2)視覺之美

　　2) The beauty of vision

　　3)畫冊設計的連貫性

　　3) Continuity of album design

　　4).展示功能(目的)

　　4) . display function (purpose)

　　敏銳的視覺藝術傳達的濟南是一家圖形宣傳冊設計印刷公司,主要提供企業畫冊設計、企業形象畫冊設計、企業產品畫冊設計、宣傳畫冊設計、海報設計、雜志和書籍設計,等等,公司依靠綜合實踐多年的經驗和理論知識,活躍在該領域的企業宣傳專輯。

　　Jinan, with keen visual art communication, is a professional graphic brochure design and printing company, which mainly provides corporate album design, corporate image album design, corporate product album design, promotional album design, poster design, magazine and book design, etc. relying on years of experience and professional theoretical knowledge, the company is active in the field of corporate promotional albums.

　　以上是濟南畫冊印刷公司為大家介紹的相關內容，想要了解更多內容，歡迎訪問網站：http://www.seven2000.com

　　These are the related contents introduced by Jinan album printing company. If you want to know more, please visit the website: http://www.seven2000.com