When designing gift boxes, we should pay attention to the following points: first, the correspondence between color and packaging; second, the contrast between color and color itself. These two points are the key to the use of color. The following Xiaobian gives you a presentation of the color techniques in the gift box design.

一、色彩與包裝物的照應(yīng)

First, the coloring of color and packaging.

（1）從行業(yè)上進(jìn)，食品包裝類正常的用色其主色調(diào)鵝黃、粉紅來表述這樣給人以溫暖和親近之感。當(dāng)然，其中茶，用綠色不少，飲料，用綠色和蘭色的不少，酒類、糕點(diǎn)類用大紅色的不少，兒童食品用玫瑰色的不少。

(1) From the industry, food packaging normal color with its main color turquoise, pink to express such a warm and intimate feeling. Of course, many of them use green tea, a lot of beverages, a lot of green and blue, a lot of wine, cakes and other red, a lot of children's food with rosy.

（2）從性能特征上，單就食品而言，蛋糕點(diǎn)心類多用金色、淺色給人以香味襲人之印象；茶、啤酒類等飲料多用紅色或綠色類，象征著茶的濃郁與芳香；蕃茄汁、蘋果汁多用紅色，集中表明著該物品的自然屬性。

(2) As far as food is concerned, cakes and pastries are often golden and light colored, which gives people the impression of fragrance; tea and beer drinks are often red or green, which symbolizes the rich and fragrant of tea; tomato and apple juices are often red, which indicates the natural attributes of the product.

二、色彩與色彩的對比關(guān)系

Two, the contrast between color and color.

（1）色彩使用的深淺對比。

(1) the contrast of color use.

這在目前包裝設(shè)計(jì)的用色上出現(xiàn)的頻率多，使用的范圍廣。所謂的深淺對比，應(yīng)該是指在設(shè)計(jì)用色上深淺兩種顏色同時(shí)巧妙地出現(xiàn)在一種畫面上，而產(chǎn)生出類比較協(xié)調(diào)的視角效果。

This is the most frequently used color in packaging design and the most widely used. The so-called contrast between depth and shade, should refer to the use of color in the design of two shades of color at the same time ingeniously appear on a screen, resulting in a more coordinated visual effect.

（2）色彩使用的輕重對比這在包裝色彩的運(yùn)用上，同樣是重要的再現(xiàn)手法之一。這種輕重對比，往往是用輕淡素雅的底色上襯托出凝重深沉的主題圖案，或在凝重深沉的主題圖案中。表現(xiàn)出輕淡素雅的包裝物的主題與名稱，以及商標(biāo)或廣告語等。

(2) The use of color contrast in the use of packaging color, is also one of the important reproduction techniques. This kind of contrast, often with light and elegant background color foil out of the solemn and deep theme patterns, or in the solemn and deep theme patterns. It shows the theme and name of light and elegant packaging, as well as trademark or advertising language.

（3）色彩使用的點(diǎn)面對比（或大小對比）這種對比，主要在一個(gè)包裝畫面的設(shè)計(jì)過程中，使用色素上從一個(gè)中心或集中點(diǎn)到整體畫面的對比、即小范圍和大范圍畫面間的對比。

(3) Point-to-point color contrast (or size contrast) This contrast, mainly in the design process of a packaging screen, the use of pigments from a center or focus point to the overall picture of the contrast, that is, the contrast between small and large-scale pictures.

以上就是關(guān)于禮品盒設(shè)計(jì)時(shí)的一些色彩搭配技巧，希望可以幫助到大家。

The above is some color matching skills in the design of gift boxes, hoping to help you.