畫冊印刷廣告是指利用報紙，和其他印刷品傳播有關信息的廣告形式。畫冊印刷廣告包括廣告主自行或者委托廣告經營者利用、等形式發布，介紹自己所推銷的商品或者服務的一般形式印刷廣告，以及廣告經營者利用有固定名稱、規格、樣式的廣告專集發布介紹他人所推銷的商品或者服務的固定形式印刷廣告。
Picture book advertisement refers to the form of advertising that disseminating information through newspapers and other printed materials. Picture album printed advertisements include advertisers themselves or entrusted advertisers to publish in the form of publishing, introducing the general form of printed advertisements of the goods or services they sell, and advertisers'publishing of the goods or services they sell by using special albums with fixed names, specifications and styles. Form print advertising.
畫冊印刷廣告的特點：
The characteristics of print advertisements are:
1、容量大，圖文并茂。
1, large capacity, graphic and excellent.
2、保存性強。
2, strong preservation.
3、快速、有效且經濟。
3, fast, effective and economical.
畫冊印刷廣告注意事項：
Notes for picture book printing advertisements:
1、印刷廣告必須真實、合法、符合社會主義精神文明建設的要求，不得含有虛假的內容，不得欺騙和誤導消費者。
1. Printed advertisements must be genuine, lawful and in conformity with the requirements of socialist spiritual civilization construction. They must not contain false contents or deceive or mislead consumers.
2、印刷廣告應當具有可識別性，能夠使消費者辨明其為印刷廣告，不得含有新聞報道等其他非廣告信息內容。
2. Printed advertisements should be identifiable, enabling consumers to identify them as printed advertisements and should not contain news reports or other non-advertising information.
3、發布印刷品廣告，不得妨礙公共秩序、社會生產及人民生活，在法律、法規及當地縣級以上人民政府禁止發布印刷品廣告的場所或區域不得發布畫冊印刷品廣告。
3. Publishing printed advertisements shall not interfere with public order, social production and people's livelihood, nor shall they be published in places or regions where laws, regulations and local people's governments at or above the county level prohibit the publication of printed advertisements.
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