Among the factors leading to serious stagnation of income growth, the dominant enterprise album design status constraint is prominent and common. It refers to that when facing the challenges brought by new low-cost competitors, or when consumers' value judgment of product characteristics changes greatly, the enterprise album design company can not make a correct and effective response. In our case sample, nearly a quarter of the stagnation factors belong to this basic strategic problem.

企業(yè)畫冊設(shè)計形象設(shè)計怎樣下手?

How to start the image design of enterprise album design?

企業(yè)畫冊似乎是一個簡單的宣傳冊，但它需要在設(shè)計過程中的一些技能。如果你想充分發(fā)揮一個企業(yè)的實力，你必須先仔細(xì)考慮畫冊設(shè)計。那么，企業(yè)畫冊設(shè)計法應(yīng)該注意什么呢？

Enterprise album seems to be a simple brochure, but it needs some skills in the design process. If you want to give full play to the brand strength of an enterprise, you must first carefully consider the album design. So, what should be paid attention to in the design of enterprise album?

企業(yè)畫冊設(shè)計方法都注重哪些內(nèi)容

What do the design methods of enterprise album pay attention to

企業(yè)畫冊設(shè)計方法的內(nèi)容是什么？

What is the content of enterprise album design method?

一種方法是收集全 面的畫冊設(shè)計材料

One way is to collect comprehensive album design materials

收集所有關(guān)于企業(yè)產(chǎn)品、、客戶、市場和競爭對手的相關(guān)資料，以便更準(zhǔn)確地了解精致畫冊設(shè)計的裝飾內(nèi)容，并確保內(nèi)容是客戶想要閱讀的。

Collect all relevant information about enterprise products, brands, customers, markets and competitors, so as to more accurately understand the decoration content of exquisite album design, and ensure that the content is what customers want to read.

                                     

二種方法是創(chuàng)造性設(shè)計

The second method is creative design

在畫冊，的制作中，我們應(yīng)該關(guān)注畫冊設(shè)計，不斷提升每個畫冊，的獨(dú)特性和個性，將創(chuàng)意設(shè)計理念融入到版面設(shè)計中，為讀者構(gòu)建一幅畫面。

In the professional production of album, we should pay attention to the album design, constantly improve the uniqueness and personality of each album, integrate the creative design concept into the layout design, and build a picture for readers.

第三種方法是寫精美的文案

The third way is to write a good copy

畫冊；上圖片的文字描述畫冊制作的背景介紹，也就是畫冊版畫冊；文案所做的開篇序言，是我們對畫冊人和事的情感表達(dá)，追求文案中真實的情感，文案需要符合畫冊設(shè)計，的圖片內(nèi)容，各章節(jié)之間有關(guān)聯(lián)，所以需要認(rèn)真構(gòu)思文案。

Picture album: the text on the picture describes the background of picture album production, that is, picture album and print album; the opening preface of the copy is our emotional expression of people and things in the picture album, and the pursuit of the real emotion in the copy. The copy needs to conform to the design of the picture album, the content of the picture, and the relationship between the chapters, so we need to seriously conceive the copy.

第四種方法是重視畫冊的約束過程

The fourth method is to pay attention to the binding process of the album

設(shè)計稿確認(rèn)后，需要批量印刷，裝訂成冊。按照既定的“畫冊設(shè)計Plan”完成印刷，加工成書。我們需要事先知道畫冊裝訂法及其優(yōu)缺點(diǎn)，也許還需要知道一些特殊的制作技術(shù)

After the design draft is confirmed, it needs to be printed in batches and bound into a volume. According to the established "picture book design plan" to complete the printing, processing into books. We need to know the book binding method and its advantages and disadvantages in advance. Maybe we also need to know some special production techniques

但就在這段時間內(nèi)，企業(yè)畫冊設(shè)計出現(xiàn)變數(shù)。當(dāng)時，蘇聯(lián)外匯很吃緊，于是它開始向繁榮的商品市場傾 銷自己國內(nèi)產(chǎn)岀的鋁。3年內(nèi)，蘇聯(lián)的鋁出口量飆升了5倍多，導(dǎo)致企業(yè)畫冊設(shè)計制品下跌了30%以上，達(dá)到有史以來低限的(剔除通脹因素后)水平。在此期間，美鋁公司溢價被削減，收入下降到原來的95%，利潤則猛跌近80%當(dāng)然，與其崩潰一樣出乎人們意料的是。

However, during this period of time, the design of enterprise album has changed. At that time, the Soviet Union was very tight in foreign exchange, so it began to dump its domestic aluminum to the prosperous international commodity market. Within three years, the Soviet Union's aluminum export volume soared more than five times, resulting in the price of enterprise album design products falling by more than 30%, reaching the lowest price level (excluding inflation factor) ever. During this period, Alcoa's price premium was cut, its revenue fell to 95%, and its profit plummeted nearly 80%. Of course, as unexpected as its collapse, Alcoa's price premium was reduced.