文字的精約美
The Precision Beauty of Writing
精約化裝品包裝倡導文字規劃的可讀性、精練性和經濟性，反對過多裝飾。實踐上，精約的文字規劃不但具有質樸的美感，而且可以進步產品的層次。比方，百雀羚草本氣韻系列產品包裝的文字規劃，“氣韻”二字運用我國傳統書法停止表現，文字樸素大方、可讀性強，具有濃重的民族氣息，底色為顧客喜歡的自然綠色，不加任何修飾，與全體規劃作風調和統一，修建安康溫文的覺得。
Compact cosmetic packaging advocates readability, conciseness and economy of text planning, and opposes excessive decoration. In practice, the refined text planning not only has a simple aesthetic feeling, but also can improve the product level. For example, the word "Qiyun" is used to stop the expression of traditional Chinese calligraphy in the packaging of Bailao Antelope Herbal Charm Series products. The characters are simple, generous and readable, with a strong national flavor. The background color is natural green, which customers like, without any modification, and is in harmony with the overall planning style to build a healthy life. Wenwen's feeling.
版式的精約美
The Precision Beauty of Format
精練的化裝品包裝版式不只需帶來較強的視覺美感和沖擊力，還要抵達儉省印刷本錢的企圖。包裝規劃師應以精練、明快、頭頭是道的方式在容量有限的空間內展示商品信息，既要出色的主題和要點，又要招引顧客眼球，使其發作購置愿望。此外，留白是版式規劃時有必要思索的要素，不只能給商品修建一種空靈的視覺效果，而且能給顧客帶來無盡的想象空間。
The refined packaging format of cosmetics not only brings strong visual aesthetics and impact, but also achieves the attempt to save printing costs. Packaging planners should display commodity information in limited space in a concise, lively and truthful way. They should not only excel in the theme and key points of the brand, but also attract customers'attention and make them have purchasing aspirations. In addition, blank space is a necessary factor in layout planning. It can not only create an empty visual effect for commodities, but also bring endless imagination space to customers.
圓形的精約美
The Precision Beauty of the Round
化裝品包裝圖形的精約規劃大多選用概括、籠統等方式，經過比喻、夸張等表現手法出色化裝品的特征，給人以簡單明快的視覺感觸。“形”簡而意賅，精確地傳達了商品信息，充沛表現了個性化的精約主義規劃作風。
The precise planning of cosmetic packaging graphics mostly uses generalization, generalization and other ways. Through metaphor, exaggeration and other performance techniques, the characteristics of cosmetics are excellent, giving people a simple and lively visual sense. "Shape" is concise and meaningful, accurately conveys the commodity information, and fully reflects the individualized and precise planning style.
顏色的精約美
Precise beauty of color
包裝顏色的精約規劃以“全體顏色統一，局部顏色比照”為原理，依據產品特性特征選用單顏色或同色系的表現效果。許多化裝品，追求的便是顏色精約的包裝規劃理念，包裝規劃簡單，顏色單一，其主張不裝飾，堅持商品本來的顏色和外形，給人以素雅的美感，能給顧客帶來極大的心機滿足感。此外，包裝顏色的單一性可以避免用色過多形成印刷工序過于雜亂，能有效儉省印刷本錢。
The precise planning of packaging color is based on the principle of "unification of all colours and comparison of local colours", and the performance effect of single or homochromatic system is selected according to the characteristics of products. Many brands of cosmetics pursue the packaging planning concept of precise color. The packaging planning is simple and the color is single. They advocate no decoration, adhere to the original color and appearance of the goods, give people an elegant aesthetic feeling, and can bring great satisfaction to customers. In addition, the simplicity of packaging color can avoid excessive use of color to form too messy printing process, which can effectively save printing costs.
With the summary of Jinan Label Printing, I hope it will be helpful to our customers. If you don't understand or ask for help, please click on our website: http://www.seven2000.com or call for consultation. We will try our best to solve it for you.
