First, how to quickly absorb the attention of the target population:

　　當一個人接到他人發放的宣傳單頁后，普通都是在走路的過程中應用幾秒鐘的時間快速掃了一眼，假如不能快速吸收到目的人群的興味，宣傳單頁就直接進入了渣滓桶，要想吸目的人群感興味，就要學會去考慮：目的人群對什么樣的信息感興味？人普通只對本人有價值和益處的信息感興味！

　　When a person receives a leaflet page issued by others, he usually takes a few seconds to scan it quickly in the course of walking. If he can't quickly absorb the interest of the target group, the leaflet directly enters the dregs bucket. If he wants to attract the interest of the target group, he must learn to consider: what kind of information interest does the target group have? People are generally interested in information that is of value and benefit to them.

　　所以我們在設計宣傳單頁的時分，我們的正面不要呈現太多的信息，直接呈現目的用戶關懷的信息，不要去講產品、不要去講公司、去講活動，而是直接簡單幾句話講對目的人群具有誘惑力的價值和益處或者具有吸收力的點可以惹起對方的獵奇！其實宣傳單頁的封面就像文章的標題一樣，在信息大爆炸的今天，文章的標題直接決議著讀者能否翻開你的文章繼續閱讀，看完下面的內容你會愈加的明白！

　　So when we design the leaflet page, we should not present too much positive information, directly present the information of the target user care, do not talk about products, companies, activities, but simply say a few words that have attractive value and benefits to the target group or attractive points can arouse the other party's curiosity. Actually, the cover of the leaflet page is just like the title of the article. In today's information explosion, the title of the article directly decides whether the reader can open your article and continue reading. After reading the following content, you will understand more clearly.

　　比方：新店開業，10年經歷的外型師為你理發，僅需10元！掃碼預定即可?。ㄐ碌觊_業，是做活動的理由，10年經歷的外型師處理了顧客的痛點，僅需10元也是一個價錢上的誘惑，掃碼預定，直接讓目的人群留下來了）

　　For example: the new store opened, 10 years experience of first-class stylists for your haircut, only 10 yuan! Sweep the code and reserve it! uuuuuuuuuuu (The opening of a new store is the reason for doing activities. The top-ranking stylist who has experienced 10 years has dealt with the pain points of customers. Only 10 yuan is also a temptation of price. It allows the target group to stay directly by sweeping the codes and making reservations.)

　　二．如何才干夠讓人把宣傳單頁保存下來：

　　2. How can we keep the leaflet?

　　請問：顧客接了你的宣傳單，為什么會丟掉？由于：這個宣傳單頁不能給顧客發明價值，或許你會問：就一個普通的宣傳單能為用戶發明什么樣的價值呢？宣傳單頁不就是通知客戶公司的狀況和產品效勞嗎？

　　Excuse me: The customer received your leaflet, why did he throw it away? Because: this leaflet page can't invent value for customers, you may ask: What kind of value can a common leaflet invent for users? Doesn't the leaflet just inform customers of the company's status and product service?

　　假如你還停留在這種程度，闡明你對營銷的認識還不夠深入，營銷就是要時時辰刻為客戶發明價值，讓我來通知你讓宣傳單頁發明價值的常見兩種方式：

　　If you still stay at this level and clarify that your understanding of marketing is not deep enough, marketing is to invent value for customers from time to time. Let me inform you of two common ways to make the leaflet invent value:

　　一種辦法：

　　The first way is:

　　能夠在宣傳單頁上加上公交道路、地鐵道路、小區物業的電話、小區XX效勞機構的電話......等等，這些日常生活或者工作信息息息相關的內容，詳細放什么內容，需求依據你的詳細狀況來選擇。

　　Can add bus road, subway road, residential property phone, residential XX service organization phone... Etc. on the leaflet page, these daily life or work information are closely related to the content, what to put in detail, according to your detailed situation to choose.

　　第二種辦法：

　　The second way is:

　　你能夠依據你的促銷活動，優惠信息，設計一個具有誘惑力的折扣，或者活動，或者禮品......

　　You can design an attractive discount based on your promotional activities, preferential information, or a raffle or a free gift...

　　舉例：在一個新開的社區，有一家美發店，他設計了一份宣傳單頁，在宣傳單頁的正面大大的寫上：新店開業，10年經歷的外型師為你理發僅需10元，掃碼加微信預定理發師！這個就十分的有誘惑力，由于在當天文發根本上都是在30元左右，程度還很普通，這家店經過這種方式這家店很輕松的就讓這個小區的居民曉得了，同時讓這些人都加到了微信，然后經過微信進一步的樹立信任，把人引流到店鋪里面！

　　Example: In a newly opened community, there is a hairdresser. He designed a leaflet. On the front of the leaflet, it says: the new shop is open, the first-class hairdresser who has experienced 10 years only needs 10 yuan for your haircut, and the hairdresser is scheduled for scanning code and Wechat. This is very tempting, because at the time of astronomical hair is fundamentally about 30 yuan, the degree is very ordinary, this shop through this way, the store is very easy to let the residents of this community know, while these people are added to Wechat, and then through the further establishment of trust in Wechat, people are drained into the shop!

　　在絕大多數時分我們要想經過宣傳單頁直接把人引到店鋪里面去還是具有一定的艱難，但是要讓一個人掃碼加微信就很簡單了，同時加上微信后還可以產生宏大的價值！在這里特別強調一下，是加店長的個人微信，而不是公眾平臺的微信，加公眾平臺的微信沒有多大意義！

　　Most of the time, it is still difficult for us to lead people directly into stores through leaflets, but it is very simple to let a person sweep code and add Wechat. At the same time, adding Wechat can also produce great value! In particular, I would like to emphasize here that it is the personal micro-mail of the store manager, not the micro-mail of the public platform, and the micro-mail of the public platform does not make much sense.