現實生活中，顧客購買補品，大多會對大面積暖色調的產品包裝感到滿足。而對清潔用品則對冷色調包裝感興趣。山東印刷廠這既是產品主觀因素又是顧客情感心思的效果。成功的產品包裝規劃不僅能引起顧客情感和聯想，并且還應當使顧客“過目不忘”。心思學以為回憶是人對過去經歷過的事物的重現。回憶是心思知道過程的重要環節，需求精確地把握包裝規劃與顧客情感心思規則，然后提高包裝規劃的效果，山東印刷廠促進顧客發生購買產品的行動。
In real life, when customers buy supplements, most of them will be satisfied with the large area of warm tone product packaging. For cleaning products, they are interested in Cold-Tone packaging. Shandong Printing Factory is not only the subjective factor of products, but also the effect of customers'emotions. Successful product packaging planning can not only arouse customers'emotions and associations, but also make customers "never forget". Psychology holds that memory is a reproduction of what one has experienced in the past. Memory is an important link in the process of mind-knowing. We need to grasp the packaging planning and customer emotional rules accurately, and then improve the effect of packaging planning. Shandong Printing Factory promotes customers to purchase products.
物理性印刷，印墨在印紋部分完全是一種堆積承載，無印紋部分則低凹或凸起，與印紋部分高度不同而不能沾著印墨，任其空白，故印紋部分印墨移轉于被印物質上，僅屬物理機械效果。一般凸版印刷、凹版印刷、孔版印刷、干平版印刷等，均屬物理性印刷（印刷面高于或低于非印刷面）。
Physical printing, printing ink in the print part is a kind of stacking load, the non-print part is concave or protruding, and the height of the print part is different from that of the print part and can not be stained with ink, leaving it blank, so the transfer of printing ink to the printed material is only a physical mechanical effect. General relief printing, gravure printing, orifice printing, dry lithographic printing, etc., are physical printing (printing surface is higher or lower than non-printing surface).
山東印刷廠
Shandong printing factory
印刷品是一種靠視覺仲裁的產品和藝術品，畫冊印刷的質量好壞取決于許多因素，紙張特性無疑是其間一項重要因素。性能優良的紙張，能完整地完結油墨轉移，使圖文清晰、飽滿地再現于紙張上，然后獲得令人滿意的仿制效果。但由于山東印刷廠紙張等材料及工藝技術等因素的限制，大多數五顏六色連續調圖畫得不到忠實仿制和再現，而只能使印刷圖畫盡可能逼近于原稿。
Printed matter is a product and artwork by visual arbitration. The quality of picture album printing depends on many factors. Paper characteristics are undoubtedly an important factor among them. The paper with good performance can complete ink transfer completely, make the pictures and texts clearly and satisfactorily reproduced on the paper, and then obtain satisfactory imitation effect. However, due to the limitations of paper and other materials and technology in Shandong Printing Factory, most of the colorful continuous tone drawings can not be faithfully copied and reproduced, but can only make the printed drawings as close as possible to the original.
構圖技巧的粗細比照：所謂粗細比照，是指在構圖的過程中所運用的顏色以及由顏色組成圖畫而形成的一種風格而言，在書畫作品中咱們知道有適意和適意之說，或適意與適意同出現在一個畫面上（如同國畫大師齊白石的白菜與蟈蟈的畫一般），這種風格在包裝構圖中是一些包裝時常利用的表現手法。關于這種粗細比照有些是主體圖畫與烘托圖畫比照；有些是中心圖畫與布景圖畫的比照；有的是一連粗暴如風掃殘云，而另一邊則精巧的細若游絲；有些以狂草的書法替代圖畫，這在一些酒類和食品類包裝中都能隨時隨地見到。
Comparisons in Composition Skills: The so-called coarse and fine comparison refers to the color used in the composition process and a style formed by the color composition of the picture. In the painting and calligraphy works, we know that there is a sense of appropriateness and appropriateness, or that the sense and appropriateness appear on a picture (like the Chinese painting master Qi Baishi's cabbage). Like the painting of scorpion, this style is often used in packaging composition. Some of them are the comparison of the main picture and the foil picture; some of them are the comparison of the central picture and the setting picture; some of them are rough as the wind sweeps away the clouds, while the other side is delicate as hairs; some of them are the replacement of the painting with wild calligraphy, which can be seen anywhere and anytime in the packaging of some alcoholic and food products.
The above is an introduction about how to compose the picture in the printing process. More information about Jinan packaging and printing can be clicked on our official website: http://www.seven2000.com/. We will serve you wholeheartedly!
