對于公司來說,宣傳公司形象很重要。許多公司在設計畫冊,公司時更注重風格和特點,這應該與公司的經營理念相匹配。在設計畫冊時有很多注意事項。在這里,廣告設計會告訴你在畫冊要花。
It's important for a company to publicize its image. Many companies pay more attention to style and characteristics when designing picture books, which should match with the company's business philosophy. There are a lot of considerations when designing the album. Here, advertising design will tell you how much it costs in the album.
1.畫冊設計有哪些步驟?
1. What are the steps of album design?
1.了解設計要求
1. Understand the design requirements
了解的主要內容是什么樣的畫冊企業需要,企業形象畫冊或企業產品畫冊,畫冊大致設計多少頁,用什么紙,大致設計什么風格,這些問題都是要溝通好的。
The main content of understanding is what kind of picture album the enterprise needs, corporate image picture album or corporate product picture album, how many pages the picture album is roughly designed, what paper is used, and what style is roughly designed. All these questions need to be well communicated.
2.設計要點
2. Design points
如果單頁手冊或大型手冊不能容納復雜的廣告內容,則需要多頁的畫冊子表單。這本篇幅很大的小冊子必須在編輯方針上有一致的內容,而豐富多彩的畫冊可以為讀者提供知識。因此,無論從畫冊的布局還是藝術觀點來看,都有必要充分發揮其個性和獨特的創意設計魅力。
If a single page manual or a large-scale manual cannot accommodate complex advertising content, a multi page pamphlet form is needed. This large pamphlet must have consistent contents in terms of editorial policy, and a rich and colorful picture album can provide readers with knowledge. Therefore, whether from the layout or artistic point of view, it is necessary to give full play to its personality and unique creative design charm.
3.設計尺寸
3. Design dimension
紙張的材質和開口。在畫冊,的宣傳中,紙張的大小被稱為開口。一般來說,畫冊通常使用16或32個開口,彩色頁面通常用銅板印刷。
The material and opening of the paper. In the picture book, the size of the paper is called the opening. Generally speaking, picture books usually use 16 or 32 openings, and color pages are usually printed in copper.
4.畫冊的約束力
4. Binding force of album
裝訂的定義是將印刷好的相冊連接起來,使它們牢固美觀,易于閱讀和保存。裝訂還包括印刷后的許多其他成品加工工作,如燙金、沖孔、頂孔,負責制作它們的工作人員必須制作它們的用途、目的、內容、頁數、紙張、重量、尺寸、厚度等。
The definition of binding is to connect the printed albums to make them firm, beautiful, easy to read and save. Binding also includes many other finished products processing work after printing, such as stamping, punching, top hole. The staff responsible for making them must make their use, purpose, content, number of pages, paper, weight, size, thickness, etc.
5.畫冊的后期印刷
5. The later printing of picture books
畫冊印刷后的一個關鍵步驟是印刷。一般來說,畫冊,設計公司在設也要考慮畫冊的一些技術問題,否則設計效果和印刷效果之間會有太大的誤差,沒有效果。現在一些設計公司和印刷公司合二為一,這不僅有助于企業節省畫冊設計和印刷成本,而且更好地掌握畫冊的印刷質量
A key step after album printing is printing. Generally speaking, when designing an album, the design company should also consider some technical problems of the album. Otherwise, there will be too much error between the design effect and the printing effect, and there will be no effect. Now some design companies and printing companies are combined into one, which not only helps enterprises to save the cost of album design and printing, but also better grasp the printing quality of album
二,畫冊設計?有什么預防措施
2、 Album design? What are the precautions
1.企業宣傳冊的封面設計簡單,可以直接反映企業和產品信息;
1. The cover design of enterprise brochure is simple, which can directly reflect the enterprise brand and product information;
2.企業logo出現在很多地方,加深了目標受眾的記憶;
2. The corporate brand logo appears in many places, which deepens the memory of the target audience;
3.企業宣傳冊的設計內容簡潔明了,易于閱讀,感染力突出
3. The design content of the enterprise brochure is simple and clear, easy to read, and has outstanding appeal
4.通過文字和圖片的排列,具有很強的視覺沖擊力,展現公司的實力
4. Through the arrangement of words and pictures, it has a strong visual impact and shows the strength of the company
5.在排版過程中,禁止圖片和文字的形狀相同,以形成拼湊之美。
5. In the process of typesetting, it is forbidden to have the same shape of pictures and words, so as to form the beauty of patchwork.
畫冊設計有哪些步驟
What are the steps of album design
畫冊設計,我們都應該知道,一面是1p,一張紙是2p,設計1p的實際上就是設計面的。這個其實是根據設計難度和設計所屬行業,加上裝訂方式和印刷工藝來計算的。沒有固定。設計標準高,材料要用好,自然會高。有上萬的1p畫冊設計,也有上萬的1P低價。因此,畫冊設計的不是固定的。
For album design, we should all know that one side is 1p and one piece of paper is 2p. The price of design 1p is actually the price of design side. The price is actually calculated according to the difficulty of design and the industry of design, plus the binding method and printing process. There is no fixed price. High design standards, good materials, natural prices will be high. There are tens of thousands of 1p album designs and tens of thousands of low-cost 1ps. Therefore, the price of album design is not fixed.
一般來說,畫冊設計的也是根據設計的P數和需求量來確定的。需要的P數越多,需求越大,畫冊公司整套就越實惠,自然1p就越低。某種意義上是“量大從優”。還有一些對畫冊設計要求不高的公司,設計公司報價基本都是100-500元/p,而設計效果有保障的公司一般都在500元/p以上。
Generally speaking, the price of album design is also determined according to the number of design p and demand. The more the number of P required, the greater the demand, the more affordable the whole set of picture album company, and naturally the lower the price of 1p. In a sense, it is "large quantity is preferred". There are also some companies that do not have high requirements for album design. The quotation of design companies is basically 100-500 yuan / P, while the price of companies with guaranteed design effect is generally more than 500 yuan / P.
畫冊1p的金額取決于實際規模和材料,城市的地理位置也會影響成本。
The amount of picture book 1p depends on the actual scale and materials, and the geographical location of the city will also affect the cost.