一本好的臺歷不僅需要的設(shè)計,同時在排版方面也需要去多加注意。很簡單的一個道理大家可能都懂,不論是多好的內(nèi)容,如果在設(shè)計的時候無法去做好排版,讓人看著非常吃力的話,臺歷的制作就無法顯現(xiàn)出本身應(yīng)該有的效果。今天小編和大家一起來了解一下臺歷設(shè)計中的文字排版方面有哪些需要注意的地方。
A good calendar requires not only professional design, but also more attention in typesetting. A very simple truth you may all understand, no matter how good the content is, if you can not do a good typesetting when designing, let people see very hard, the production of the calendar can not show its own effect. Today, Xiaobian and everyone to understand the calendar design of the typesetting aspects of what needs attention.
一、 字號規(guī)格
Size specifications
為了更好的提高印刷臺歷和數(shù)字制作的效果,文字的字號規(guī)格也有多種選擇。印刷文字有大、小變化。通常為漢字的大小定為七個等級,按一、二、三、四、五、六、七排列,在字號等級之間又增加一些字號,并取名為小幾號字,如小四號、小五號等。號數(shù)越高,字越小。號數(shù)制的特點是用起來簡單、方便,使用時指定字號即可,無需關(guān)心字形的實際尺寸。目前,號數(shù)制仍是目前表示字形規(guī)格廣泛的方法。
In order to better improve the printing calendar and digital professional production effect, the font size specifications of the text also have a variety of choices. There are big and small changes in printed text. Usually, the size of Chinese characters is set to seven grades, arranged in order of one, two, three, four, five, six and seven. Some numbers are added between the sizes and named as small numbers, such as small four, small five, etc. The higher the number of numbers, the smaller the words. Number system is characterized by its simplicity and convenience, and can be used to specify the number without concern for the actual size of the font. At present, the number system is still the current way to express a wide range of font specifications.
二、趣味性與創(chuàng)造性
Interestingness and Creativity
排版設(shè)計中的趣味性,主要是指形式的情趣。這是一種活潑性的版面視覺語言。如果版面本無多少精彩的內(nèi)容,就要靠制造趣味取勝,這也是在構(gòu)思中調(diào)動了藝術(shù)手段所起的作用。版面充滿趣味性,使傳媒信息如虎添翼,起到了畫龍點睛的傳神功力,從而更吸引人,打動人。趣味性可采用寓意、幽默和抒情等表現(xiàn)手法來獲得。創(chuàng)造原則實質(zhì)上是突出個性化特征的原則。鮮明的個性,是排版設(shè)計的創(chuàng)意靈魂。
Interest in typesetting design mainly refers to the interest of form. This is a lively layout visual language. If there is not much wonderful content in the layout, it depends on the creation of interest to win, which is also the role of mobilizing artistic means in the conception. Layout is full of interesting, so that the media information such as tiger wings, played a key role in the transmission of spirit, thus more attractive, moving. Interest can be achieved by means of moral, humor and lyricism. The principle of creation is essentially the principle of highlighting individual characteristics. The distinct personality is the creative soul of typesetting design.
三、整體性與協(xié)調(diào)性
III. Integrity and Coordination
排版設(shè)計是傳播信息的橋梁,所追求的更好的產(chǎn)品形式需要符合主題的思想內(nèi)容,這是排版設(shè)計的根基。只講表現(xiàn)形式而忽略內(nèi)容,或只求內(nèi)容而缺乏藝術(shù)表現(xiàn),版面都是不成功的。只有把形式與內(nèi)容合理地統(tǒng)一,強化整體布局,才能取得版面構(gòu)成中獨特的社會和藝術(shù)價值,才能設(shè)計應(yīng)說什么、對誰說和怎樣說的問題。強調(diào)版面的協(xié)調(diào)性原則,也就是強化版面各種編排要素在版面中的結(jié)構(gòu)以及色彩上的關(guān)聯(lián)性。
Typographic design is a bridge to disseminate information. The better product form pursued needs to conform to the theme of the ideological content, which is the foundation of typographic design. Layout is unsuccessful if it only emphasizes the form of expression but ignores the content, or only seeks the content but lacks artistic expression. Only by rationally integrating form and content and strengthening the overall layout can we achieve unique social and artistic value in the layout and solve the problems of what to say, who to say and how to say in the design. Emphasize the principle of layout coordination, that is, to strengthen the layout elements in the layout of the structure and color relevance.
往往好的印刷質(zhì)量能夠獲得比較好的印刷效果,所以對于臺歷印刷產(chǎn)品的印刷環(huán)節(jié)也是一個需要注意控制的生產(chǎn)環(huán)節(jié),在印刷紙張和印刷油墨的使用都要做到合理使用,選擇適合用于臺歷印刷的紙張和印刷油墨,這樣才能夠生產(chǎn)制作出效果更好的臺歷印刷產(chǎn)品來。
Often good printing quality can obtain better printing effect, so the printing link of calendar printing products is also a production link that needs to be controlled. In the use of printing paper and printing ink, we should make rational use of them, and select suitable paper and printing ink for calendar printing, so as to be able to survive. We can produce better desktop calendar printing products.