畫冊在很多企業的推廣宣傳中的作用都是不容忽視的,通過印刷畫冊就能讓用戶知道你是干什么的,能夠清楚企業的定位,因此高檔畫冊也是一家企業和實力體現,印刷公司對于高檔畫冊越來越重視,然而,畫冊印刷是人們常常更關心的,很多業務人員都抱怨報價比較難,報價完后客戶就消失了,針對這一問題,今天濟南印刷廠就來告訴大家一些報價的技巧。
The role of album in the promotion and promotion of many enterprises can not be ignored. Through printing album, users can know what you are doing and can clearly define the enterprise's positioning. Therefore, high-end album is also an embodiment of the strength of an enterprise and brand. Printing companies pay more and more attention to the high-end album. However, the printing price of picture album is often the most concerned by many business personnel Complaint quotation is difficult, after the quotation, the customer disappeared. In view of this problem, Jinan printing factory will tell you some quotation skills today.
1、不能報的太快
1. Can't report too fast
報價太快只能成為客戶問價的炮,不知道大家有沒有這種感覺,就是平時客戶詢問印刷某一類產品的時候,如果和客戶沒聊上幾句,客戶就急于詢問,然后咱們就報價,然后后面基本上就沒什么消息了。作為賣方希望以較高的成交,而作為買方則期盼以較低的合作,這是一個普遍規律,它存在于任何領域的談判中。雖然聽起來很容易,但在實際的談判中做到雙方都滿意,更終達到雙贏的局面卻是一件不簡單的事情,這需要你的談判技巧和膽略,尤其在次做畫冊印刷報價時非常關鍵。】
If the quotation is too fast, it can only become a cannon for customers to ask about the price. I wonder if you have this feeling. If you don't have a few words with the customer when they ask about printing a certain kind of product, the customer is eager to ask the price, and then we offer the price, and then basically there is no news. It is a general rule that the seller wants to conclude the transaction at a higher price, while the buyer expects to cooperate at a lower price. This is a general rule, which exists in any field of negotiation. Although it sounds easy, it is not easy to achieve both parties' satisfaction in the actual negotiation and ultimately achieve a win-win situation. It requires your negotiation skills and courage, especially when making the first quotation for album printing.
2、商品細節
2. Commodity details
消費者其實在選擇商品時都很關注細節,很多商業合作都是在細節上體現出其成功之處。畫冊印刷報價對于材料、用紙、印工、后加工以及運輸等等都要標明,面面俱到才能說服消費者。
In fact, consumers are very concerned about the details when choosing goods, and many business cooperation shows its success in details. The price of materials, the price of paper, the price of printing, the price of post-processing and the price of transportation should be indicated in the quotation of picture book printing, so as to persuade consumers.
3、不可以漫天要價
3. You can't ask too much
畫冊印刷能很快讓產品迅速的躍入客戶眼簾,精美的畫冊能夠讓客戶看了就有一種忍不住想留住的沖動,所以通常說的抓住客戶的眼球,合作就成功了一半,但是服務細節也很重要,畫冊印刷報價合理,用真誠的態度更能打動客戶,讓客戶下決心。所以不管是產品還是服務,印刷公司必須兩手都抓,如此才能吸引更多的回頭客。
Album printing can quickly let the product leap into the eyes of customers. The exquisite album can make the customer have an impulse to keep it. Therefore, it is usually said that if you catch the first eye of the customer, the cooperation will be half successful. However, the service details are also very important. The reasonable quotation of the album printing brush can move the customers with a sincere attitude and make the customers make up their minds. Therefore, both products and services, printing companies must grasp both, so as to attract more repeat customers.