1. Advertising handbag-visual communication design pays attention to the promotion and development of advertising. Through the creativity of graphics, the recognition of symbols, the description of words and the stimulation of colors, it arouses the attention of consumers, thus generating a sense of intimacy and promoting the sales of products. Advertising handbags occupy a large part of the handbag, forming the main body of the handbag. Advertising handbags can also be divided into shopping handbags, promotional handbags, brand handbags and VI plans to promote handbags according to different target locations.

a、購物手提袋一是為、等場所設(shè)計的。、為了方便消費者購物，把聽購物品運輸回家，聯(lián)結(jié)與消費者的感情，而設(shè)計出專川的手提袋。這類手提 袋多采用塑料材質(zhì)，它較之其他手提袋，結(jié)構(gòu)、材質(zhì)都比較堅實更能容納較多的物品，且造價便宜。購物手提袋上的視覺因索，主要是由購物場所特定的宣傳形式 (標(biāo).態(tài)、吉祥物、專用圖形、專用形象等)構(gòu)成的，突出、的形象，傳達購物場所的信息。

A, shopping bags are designed for supermarkets, shopping malls and other places. Supermarkets and shopping malls, in order to facilitate consumer shopping, transport shopping goods home, and connect with the feelings of consumers, have designed a handbag in Dechuan. This kind of handbag is mostly made of plastic material. Compared with other handbags, it has more solid structure and material, can accommodate more articles, and its cost is low. The visual factors on shopping handbags are mainly composed of specific propaganda forms (signs, forms, mascots, special graphics, special images, etc.) of shopping places, which highlight the image of supermarkets and shopping malls and convey the information of shopping places.

b、促銷手提袋一促銷活動中，用來宣傳商品、企業(yè)的一種手段。企業(yè)為了推進其形象，促進商品銷售，往往舉行一系列活動。用手提袋印刷企 業(yè)的介紹書、產(chǎn)品的說明書或許還有產(chǎn)品(一點小小的禮品)，贈送給客人或消費者，以便消費者更充分的了解企業(yè)的情況和產(chǎn)品的性能。促銷手提袋完全是一種可 以容納物品的活動廣告板。它表面的視覺設(shè)計都是圍繞著宣傳突出企業(yè)、商品的內(nèi)容為目的，使消費者在活動中很快的很樂意的接受其傳認(rèn)的信息。

B, promotional handbags, a promotional tool to promote goods and businesses. In order to promote its image and promote the sale of goods, enterprises often hold a series of activities. Printing the company's brochures, product specifications and products (a little gift) with handbags may be presented to customers or consumers, so that consumers can have a better understanding of the company's situation and product performance. The promotion bag is a kind of activity advertisement board that can hold articles. Its superficial visual design is centered on publicizing and highlighting the content of enterprises and commodities, so that consumers are very happy to accept their recognized information in the activities.

c、手提袋一商家為了提高商品的品質(zhì)，創(chuàng)造更高的價值，對產(chǎn)品進行塑造，手提袋就是在這種塑造活動中使用的。手提袋專賣店用的比較多，既 方便顧客攜帶商品又起了宣傳作用，這類手提袋的材料用的比較.與商品的品質(zhì)相匹配。VI設(shè)計推廣手提袋一Vi是企業(yè)理念、精神視覺化設(shè)計的戰(zhàn)略，VI 常常把手提袋作為推進視覺傳遞的一種形式，也就是結(jié)合現(xiàn)代設(shè)計理念與企業(yè)經(jīng)營理論的整體性動作，以塑造企業(yè)的個性，突出企業(yè)精神，使消費者產(chǎn)生深刻的印象 與認(rèn)同，以達成企業(yè)經(jīng)營目標(biāo)的設(shè)計。

C. Brand handbags are used by traders in order to improve the quality of goods and create higher value, and to shape the brand of products. Brand handbags are used in this shaping activity. Brand handbag stores use more, which not only facilitates customers to carry goods, but also plays a promotional role. The materials of this kind of handbag are relatively high-grade. It matches the quality of the goods. VI Design and Promotion of Handbag-Vi is a strategy of enterprise concept and spiritual visual design. VI often takes handbag as a form of promoting visual transmission, that is to say, combining modern design concept and enterprise management theory as a whole, in order to shape the personality of enterprises, highlight the spirit of enterprises, and make consumers deeply impressed. And identity, in order to achieve the business objectives of the design.

2、禮品性手提袋一為提高禮品的價值，攜帶禮品方便而設(shè)計的手提袋形式，禮品性手提袋造型較精致，圖形華麗、美觀，有很好看的外表，內(nèi)裝贈送人的禮品。

2. Gift handbags are designed to improve the value of gifts and carry gifts conveniently. Gift handbags are exquisite in shape, gorgeous in graphics, beautiful in appearance and contain gifts for donors.

3,裝飾性手提袋一裝飾性手提袋沒有具體的功能作用，用來攜帶隨身物品，只有精彩的外表，是時尚的裝飾品。

3. Decorative Handbag - Decorative handbag has no specific function. It is used to carry personal belongings. It has only a wonderful appearance and is a fashionable ornament.

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