The rapid progress of science and technology makes the development of many industries into a fast lane. The frequency of product update is higher and higher, the R & D cycle is shorter and shorter, and the market competition is more and more fierce. Science and technology not only brings change and opportunity, but also brings crisis and test. This is the common market environment faced by all industries in the 21st century.

互聯網時代影響著數字印刷行業，將給印刷業帶來一場勢在必行的變革。互聯網技術和行業思維模式的轉變正在為出版印刷業開辟新戰場，互聯網技術與信息產業的深入融合對出版印刷業提出了更高要求。數字印刷行業在與互聯網有機結合方面有先天優勢，這不僅是技術上的結合，更是經營和商業模式上的融合。在這樣的背景下，抓好時代機遇，數字印刷行業必將成為未來印刷業新的發展平臺。

The Internet era affects the digital printing industry, which will bring an inevitable change to the printing industry. The transformation of Internet technology and industry thinking mode is opening up a new battlefield for publishing and printing industry. The in-depth integration of Internet technology and information industry puts forward higher requirements for publishing and printing industry. Digital printing industry has inherent advantages in the organic combination with the Internet, which is not only the combination of technology, but also the integration of business and business model. In this context, seize the opportunity of the times, digital printing industry will become a new development platform for the future printing industry.

多元化與個性化發展

Diversification and individualized development

目前，我國的數字印刷行業以中小幅面低端印刷需求為主。數字印刷在快速設計、按需印刷方面的優勢，正迅速占據一部分中市場。隨著互聯網和信息技術的發展，紙質書和實體書店已經受到沖擊。當前我國數字印刷行業面臨的首要問題是如何進一步拓展市場。除了市場環境，數字印刷行業當下的技術發展現狀也與之前的歷次印刷行業變革有所不同。數字印刷擁有快捷靈活、不受批量限制、藝術表現能力強、編輯校對方便等許多傳統印刷所不具備的優點，這決定了當今數字印刷行業必將朝向多元化與個性化發展。

At present, China's digital printing industry mainly needs low-end printing in small and medium format. Digital printing in the rapid design, printing on demand advantages, is rapidly occupying a part of the high-end market. With the development of Internet and information technology, paper books and physical bookstores have been impacted. At present, China's digital printing industry is facing the primary problem of how to further expand the high-end market. In addition to the market environment, the current technology development status of digital printing industry is also different from previous printing industry changes. Digital printing has many advantages that traditional printing does not have, such as fast and flexible, free from batch restrictions, strong artistic expression ability, convenient editing and proofreading, which determines that the digital printing industry is bound to develop towards diversification and personalization.

在未來的發展中，客戶的需求將逐漸占據主導地位，決定了我們必須充分了解客戶需求與市場變化，搜集盡可能多的商業信息，我們的技術創新必須以市場需求為導向。現代社會對于印刷品的需求已經具有多元化、個性化、批量靈活性等特點，而這些正好與數字印刷技術的優勢相契合，這是行業面臨的重要機遇，同時也對技術水平和創新能力提出了挑戰。這對于我們改變國內市場結構、擴展業務、行業深度發展具有重要意義。

In the future development, customer demand will gradually occupy a dominant position, which determines that we must fully understand customer demand and market changes, collect as much business information as possible, and our technological innovation must be guided by market demand. The demand for printed materials in modern society has the characteristics of diversification, individuation and batch flexibility, which coincides with the advantages of digital printing technology. This is an important opportunity for the industry, but also challenges the technical level and innovation ability. This is of great significance for us to change the domestic market structure, expand business and develop the industry in depth.

用戶使用體驗受重視

User experience is valued

互聯網技術將不斷發展，按需印刷技術與傳統出版業進一步融合已成必然趨勢。按需印刷兼具傳統出版及電子出版二者的特征，對處于轉型期的出版業和消費者來說，按需印刷比電子圖書更容易被人們所接受，也為傳統印刷企業向完全電子化轉型提供了緩沖期。因此，未來相當長的時間內，按需印刷都將作為多元化出版與信息服務的一部分而存在。

With the continuous development of Internet technology, further integration of on-demand printing technology and traditional publishing industry has become an inevitable trend. Print on demand has the characteristics of both traditional publishing and electronic publishing. For the publishing industry and consumers in the transition period, on-demand printing is more easily accepted than e-books, and also provides a buffer period for traditional printing enterprises to transform to full electronic. Therefore, for a long time in the future, on-demand printing will exist as a part of diversified publishing and information services.