In just a few years, the new retail, new agriculture and new manufacturing industries have triggered trillions of exports in the printing and packaging industry, and the era of small batch personalized packaging and printing in Jinan has come.

　　自馬云一年前提出零售新概念以來，利用30萬億元GDP的想法一直備受關注。但對于印刷包裝行業來說，新零售正式預示著一小批個性化印刷包裝的到來。

　　Since Ma Yun put forward the new concept of retail a year ago, the idea of using 30 trillion yuan of GDP has attracted much attention. But for the printing and packaging industry, the new retail officially heralds the arrival of a small number of personalized printing and packaging.

　　新零售的三個基本特征是“新生產、新流通、新銷售”。總之，新產品是個性化的;新物流庫存，降低庫存;新銷售主要是生產前下訂單。所有這些都與小批量定制包裝有關。

　　The three basic characteristics of new retail are "new production, new circulation and new sales". In a word, new products are personalized; new logistics eliminates inventory and reduces inventory; new sales mainly focus on placing orders before production. All of these are related to small volume customized packaging.

　　還有一個不可避免的問題，就是消費年輕化加速了消費升級。在電商平臺上，“18 - 24歲消費者占銷售額的64%，25 - 29歲消費者占20%”。年輕人已經成為消費的主力軍。消費結構調整加快，小批量定制趨勢日趨激烈。

　　There is also an inevitable problem, that is, younger consumption accelerates consumption upgrading. On the e-commerce platform, "consumers aged 18-24 account for 64% of sales, and consumers aged 25-29 account for 20%". Young people have become the main force of consumption. With the acceleration of consumption structure adjustment, the trend of small batch customization is becoming increasingly fierce.

　　一般來說，傳統印刷包裝強調規模和標準化。然而，在未來十年，印刷包裝的主要特征將是智能化、個性化和定制化。

　　Generally speaking, traditional printing packaging emphasizes scale and standardization. However, in the next decade, the main features of printing packaging will be intelligence, personalization and customization.

　　小批量定制的八個特點

　　Eight characteristics of small batch customization

　　所謂“風青平端”，小批量定制包裝風口是否來了，必須有一個標志。下面列出的八個logo足以點燃業界對小批量定制的熱情。

　　The so-called "wind green flat end", small batch customized packaging tuyere whether to come, must have a sign. The eight logos listed below are enough to ignite the industry's enthusiasm for small batch customization.

　　近年來，日化產品向電子商務營銷擴張。今年,一些大型日化推出了一個新的直接電子商務平臺上的電子商務服務,以便產品的生產線沒有二次包裝,消費者的手中,大大提高存貨周轉的速度,這也意味著,寶潔的小批量訂單已成為一種趨勢。

　　In recent years, daily chemical products have expanded to e-commerce marketing. This year, some large-scale daily chemical brands launched a new e-commerce service on the direct e-commerce platform, so that the production line of the product has no secondary packaging, and the hands of consumers, greatly improving the speed of inventory turnover, which also means that P & G's small batch order has become a trend.

　　有很多人在尋找真正的材料，小而精致的產品。熬夜的人更愿意補充體力，增強活力，盡量減少熬夜的危害。年輕女性更注重身材和外表，這有利于皮膚和身體的護理。運動愛好者更喜歡低糖、低熱量但富含營養的產品，以迅速補充運動所消耗的累積能量。這種鍥而不舍、個性化定制和個性化定制已成為餐飲業的趨勢。

　　There are many people looking for real materials, small and delicate products. People who stay up late are more willing to supplement physical strength, enhance vitality and minimize the harm of staying up late. Young women pay more attention to figure and appearance, which is conducive to skin and body care. Sports enthusiasts prefer products with low sugar, low calorie but rich nutrition to quickly supplement the accumulated energy consumed by sports. This kind of perseverance, personalized customization and personalized customization has become the trend of the catering industry.

　　據商務部統計，2015年進出口總額達到4萬億元，其中30-50%來自中小企業訂單。全球外貿訂單分化現象越來越明顯。廣交會現場訂單，有的幾百個，有的幾十個，有的甚只有幾個!

　　According to the statistics of the Ministry of Commerce, China's total import and export volume reached 4 trillion yuan in 2015, 30-50% of which came from orders of small and medium-sized enterprises. The differentiation of global foreign trade orders is becoming more and more obvious. There are hundreds of orders, dozens of orders and even just a few orders at the Canton Fair!

　　近年來，隨著消費升級、微信營銷、社區營銷的到來，新呈現井噴式發展趨勢。未來十年將是消費升級的黃金時代，是利基領域和新場景下的更新。因此，任何品類都有新的誕生。

　　In recent years, with the coming of consumption upgrading, wechat marketing and community marketing, the new brand presents a blowout development trend. The next decade will be a golden age of consumption upgrading, a comprehensive brand update in niche areas and new scenarios. Therefore, new brands are born in any category.

　　以上是濟南包裝印刷廠家小編為大家介紹的相關內容，想要了解更多內容，歡迎訪問網站：http://www.seven2000.com

　　The above is the relevant content introduced by Jinan packaging printing factory. If you want to know more, please visit the website: http://www.seven2000.com