如今單難解、利潤低、錢難賺，這是在廣告公司里聽到更多的話，為什么有的廣告公司卻恬然處之、雜亂無章地接單，運轉如常呢?這與接單的技巧有著很大關系。下面濟南畫冊印刷小編把和廣告公司在畫冊印刷方面協作的一些好的接單經歷總結出來，以供大家參考。
Now it's hard to understand the single, low profit and hard to earn money, which is the most heard in advertising companies. Why do some advertising companies live in peace, take orders in disorder and operate as usual? This has a lot to do with the skills of taking orders. Now Jinan album printing small editor and advertising company in the album printing cooperation some good experience summed up, for your reference.
，客戶上門先不要急于報價。比方上門做印刷或打印的客戶，一進門就拿出本人的產品問，幾錢一本?遇到這種狀況，我們先不要急于報價，先拿出紙樣讓客戶選擇，當他們選擇好紙張，再報價錢，同時要引見這張紙張的優缺陷，在引薦給客戶更合適的紙張，這樣，報價的主動權一直控制在本人手中。
First of all, don't rush to make an offer when the customer comes to the door. For example, when a customer comes to the door for printing or printing, he or she will take out his or her product and ask how much is it? In this situation, we should not rush to make a quotation first, but first take out the paper pattern to let the customer choose. When they choose a good paper and then quote the price, at the same time, we should introduce the advantages and disadvantages of this paper, and recommend a more suitable paper to the customer. In this way, the initiative of quotation is always controlled by him or herself Hands.
其一，肯定協作先收錢。先收錢的益處是，樹立雙方協作的誠意。由于在日常接單中也存在產品印刷出來沒人收貨，或送貨上門拒收的狀況，然后才得知此產品曾經不做了。所以先收錢的益處還在于改動不良客戶的思想，提升用戶義務感與忠實度。
First, we must work together to collect money first. The advantage of receiving money first is to establish the sincerity of cooperation between the two sides. Because in the daily order receiving, there is also the situation that no one receives the product when it is printed, or it is rejected when it is delivered to the door, and then it is known that this product has not been made. So the benefit of collecting money first is to change the thinking of bad customers and improve the sense of obligation and loyalty of users.
其二，設計費與產品分開報價。假如一本好的宣傳冊印刷品，要凸顯一定內涵，彰顯個性，就離不開設計，因而設計就必需有平面設計師投入時間精神，付出勞動。
Second, the design fee and the product are quoted separately. If a good brochure print, to highlight a certain connotation and personality, it is inseparable from the design, so the design must have a graphic designer to invest in the spirit of time and labor.
其三，.亮產品底線不如亮原資料底線。印刷協作共贏 其四，給客戶預延送貨時間。有時遇到印刷旺季，或停電，或物流要素，影響貨期。因而向客戶報貨期時，更好預延送貨時間，兩天到貨說三天，三天到貨說四天，實踐上如無不測都能提早到貨，給客戶驚喜。
Third, the bottom line of products is not as good as that of raw materials. Printing cooperation win-win four, to customers delay delivery time. Sometimes the printing season, or power failure, or logistics factors, affect the delivery time. Therefore, when reporting the delivery time to the customer, it is better to postpone the delivery time, say three days for two-day delivery and four days for three-day delivery. In practice, if there is no accident, it can arrive early and surprise the customer.
其五，是急單須標注明。標注急單的益處是，讓托付印刷的廠家接單后優先印刷，確保貨期精確無誤。做印刷與廣告的，維系客戶關系的關鍵環節還是效勞，假如由于其中的屢次效勞都無法兌現，就會失信于用戶。那么，這家用戶在你店里的下單量就會急劇降落。
Fifthly, urgent orders must be marked. The advantage of marking the urgent order is to let the entrusted printing manufacturer print the order first after receiving the order, so as to ensure the accurate delivery time. For those who do printing and advertising, the key link to maintain customer relationship is service. If the repeated service can not be fulfilled, they will lose trust with users. Then, the number of orders placed by this user in your store will drop sharply.
其六，以合理的價錢樹立形象。作為廣告公司必需明白，并不是一切的客戶都一味壓價。假如可以為客戶提供處理設計計劃，經過設計與創意，到達預期的設計目的，有些用戶不在乎貴幾元錢。相比之下，價錢太低，能夠搶到一時的客戶，更終因效勞跟不上而被客戶丟棄。低價一直讓人覺得低端，不踏實。當低價無利潤之時，連一個平面設計人員都請不起，那么這樣的廣告公司就難以生存了。
Sixthly, set up brand image with reasonable price. As an advertising company, it is necessary to understand that not all customers are always pushing down the price. If we can provide customers with design plan, through design and creativity, we can achieve the expected design purpose. Some users don't care how much it costs. In contrast, the price is too low, to seize the customer for a while, and finally because the service can not keep up with the customer abandoned. Low price has always made people feel low-end and unreliable. When the price is low to no profit, even a graphic designer can't afford to pay, then such an advertising company is difficult to survive.
其七，找協作供給商。畫冊印刷就照這本做，質量請求不高等，無論客戶的請求與否，我們都要找到質的協作供給商，質優價廉當然是更重要的，好的產品客戶才會珍惜，同樣他再次做這個產品的時分自然會想到我們，長期協作的時機由此產生。
Seventh, look for high-quality cooperative suppliers. Album printing is done according to this book. The quality request is not high. No matter whether the customer's request or not, we need to find the best cooperation supplier. Of course, high quality and low price are the most important. Good product customers will treasure it. Similarly, when he makes this product again, he will naturally think of us, and the opportunity for long-term cooperation arises.
The above is the related content of "how to take the initiative in the order market" introduced by Jinan album printing company. For more information, please visit the website: http://www.jingyinshua.com
