精密,是一種成熟性能的發(fā)展物,包裝盒發(fā)展了這么多年,隨著技術(shù)的不斷進步也慢慢從包裝盒發(fā)展到包裝盒。一件事從一個水平將會上升到另一個層面上,中間沒有創(chuàng)新,松樹和包裝創(chuàng)新是社會發(fā)展的強大動力,也是一個企業(yè)發(fā)展的重要推動力,與經(jīng)濟的可持續(xù)發(fā)展,消費者對商品的美學(xué)改善好包裝盒子,和一個新的對的理解,與設(shè)計與時俱進的包裝盒子,創(chuàng)新是包裝盒設(shè)計的靈魂,尤其是精品包裝設(shè)計是企業(yè)生存和發(fā)展的核心力量。但是,創(chuàng)新包裝設(shè)計也要注意一些問題:
Precision, is a kind of mature performance development, the development of packaging box for so many years, with the continuous progress of technology is also slowly developing from packaging box to packaging box. One thing will rise from one level to another. There is no innovation in the middle. Pine tree and packaging innovation are the powerful driving force of social development, and also an important driving force of enterprise development. With the sustainable development of China's economy, consumers improve the aesthetics of commodities, and a new understanding of brands, and design packaging boxes that keep pace with the times. Innovation is packaging box design The soul of plan, especially the excellent packaging design, is the core force for the survival and development of enterprises. However, innovative packaging design should also pay attention to some problems:
1、個性化的包裝盒設(shè)計必須加強個性化的視覺沖擊力
1. Personalized packaging box design must strengthen the visual impact of personalization
個性化的包裝盒設(shè)計巧妙運用色彩創(chuàng)造視覺沖擊力。根據(jù)心理學(xué)家的一項調(diào)查和分析,83%的人對的記憶是建立在視覺上的,1%是建立在聽覺上的,3%是建立在觸覺上的。在精細包裝盒的設(shè)計中,色彩起著重要的作用。因為不同的色彩會引起人們不同的視覺反映,從而引起不同的心理活動。
Personalized box design ingeniously uses color to create visual impact. According to a survey and analysis conducted by psychologists, 83% of people's memories of brands are based on vision, 1% on hearing and 3% on touch. In the design of fine packing box, color plays an important role. Because different colors will cause people different visual reflection, thus causing different psychological activities.
2、個性化的包裝盒設(shè)計還應(yīng)具備意識
2. Personalized packaging box design should also have environmental protection awareness
這是一個“綠色主義”的時代,意識已經(jīng)深入人心。創(chuàng)造有利于環(huán)境保護和人類健康的精美包裝盒設(shè)計是當(dāng)今消費者和設(shè)計師的共同目標(biāo)。因此,精品包裝盒的設(shè)計者在追求設(shè)計理念和營銷效益的同時,應(yīng)以社會群體的利益為導(dǎo)向,充分考慮社會成本和社會責(zé)任,考慮環(huán)境保護的利與弊。過度包裝是指產(chǎn)品具有超值包裝功能的精致包裝盒。企業(yè)過度包裝不僅增加了消費者的負擔(dān),浪費了寶貴的包裝資源,加劇了生態(tài)環(huán)境的惡化,增加了廢舊物品的處置負擔(dān)。
This is an era of "greenism", and the awareness of environmental protection has been deeply rooted in people's hearts. It is the common goal of today's consumers and designers to create exquisite packaging box design that is conducive to environmental protection and human health. Therefore, while pursuing the design concept and marketing benefits, the designer of high-quality packaging box should take the interests of social groups as the guide, fully consider the social cost and social responsibility, and consider the advantages and disadvantages of environmental protection. Over packaging refers to the exquisite packaging box with the function of over value packaging. Excessive packaging of enterprises not only increases the burden of consumers, wastes valuable packaging resources, aggravates the deterioration of the ecological environment, and increases the disposal burden of waste goods.
3、個性化的包裝盒設(shè)計要重視市場調(diào)研
3. First of all, we should pay attention to market research in personalized packaging box design
做好個性化的包裝盒子的設(shè)計,我們必須把握消費者的心理,并力求符合消費者的心理個性,讓包裝盒子和產(chǎn)品之間的和諧的情調(diào),這樣消費者在一定圖像識別商品的特點。每一個細節(jié)都應(yīng)該仔細考慮,以反映一個的個性、態(tài)度甚信仰。綜上所述,包裝盒制造商廣州君業(yè)包裝有限公司認為,精品包裝盒的設(shè)計創(chuàng)新應(yīng)明確傳達信息、體現(xiàn)品質(zhì)、獨樹一幟、卓爾不凡,恰當(dāng)?shù)卣故臼袌?、刺激感官,并蘊含豐富的設(shè)計文化。創(chuàng)新的包裝盒設(shè)計應(yīng)恰當(dāng),達到創(chuàng)作的意圖,體現(xiàn)時代特征,賦予設(shè)計文化和民族風(fēng)格,包括企業(yè)的本質(zhì)和產(chǎn)品的特點,給人留下深刻的印象,并能立即引起消費者的共鳴。關(guān)注創(chuàng)新包裝盒設(shè)計中的一些問題,讓創(chuàng)新包裝盒設(shè)計更有價值!
To do a good job in the design of personalized packaging box, we must first grasp the psychology of consumers, and strive to meet the psychological personality of consumers, so that the harmonious sentiment between packaging box and products, so that consumers can identify the characteristics of commodities in a certain image. Every detail should be carefully considered to reflect a brand's personality, attitude and even belief. To sum up, Guangzhou Junye Packaging Co., Ltd., the packaging box manufacturer, believes that the design innovation of high-quality packaging boxes should clearly convey information, reflect quality, be unique and outstanding, properly display the market, stimulate the senses, and contain rich design culture. The innovative packaging box design should be appropriate, achieve the intention of creation, reflect the characteristics of the times, endow design culture and national style, including the nature of the enterprise and the characteristics of the product, leave a deep impression on people, and immediately arouse the resonance of consumers. Pay attention to some problems in the design of innovative packaging box, so that the design of innovative packaging box is more valuable!
These are the relevant contents introduced by Jinan handbag printing factory. If you want to know more, please visit the website: http://www.jingyinshua.com