廣告創意是指經過共同的技術手法或巧妙的廣告創作腳本，更突出表現產品特性和內涵，并以此促進產品銷售。它包含了廣告活動中發明性的思想，只需是觸及到發明新的方面，從戰略、形象，到戰術以及媒體的選擇等，“創意”二字時間出新的計劃上。
Advertising creativity refers to the common technical means or clever script of advertising creation, which highlights product characteristics and brand connotation, and thus promotes product sales. It contains innovative ideas in advertising activities, just touching on new aspects of innovation, from strategy, image, tactics and media selection, etc., and "creativity" is the word time to come up with new plans.
識標牌
Identify signs
說創意不能學，其實是不夠理解創意過程中到底發作了什么。我曾重復回想本人那部長達8小時的舞臺劇《如夢之夢》終究是怎樣蹦出來的，思前想后，發現所謂靈感不過是匯合了早已存在于頭腦中的那些‘剎那’。
To say that creativity can not be learned is actually not enough to understand what happened in the creative process. I have repeatedly recalled how my eight-hour stage play Dream of Dreams eventually jumped out. After thinking about it, I found that the so-called inspiration was just a combination of those "moments" that had already existed in my mind.
每一個創意都不是憑空冒出來的，而是來自內心的那臺“創意電腦”。這電腦人人都有，貯存了幾檔案，潛在的創意就有幾。創意是一場發現之旅。真正的創意得靠對檔案的活化與恰當組合，對輸入的資訊靈敏做出反響。“我們需求曉得從哪里能夠找到這些事情，以及哪些事情可以跟哪些事情串聯在一同。”
Every idea does not come out of nowhere, but from the heart of the "creative computer". This computer is available to everyone. It stores several files and has several potential innovations. Creativity is a journey of discovery. Real creativity depends on the activation and proper combination of archives, and the sensitive response to input information. "We need to know where we can find these things, and what things can be linked to what things."
于怎樣組合存儲檔案，透露無妨下些“死功夫”，比方到任何都別忘了隨身攜帶筆和紙、閱讀時勤做筆記。數十年前美國創意寫作學科開展的重要先驅多蘿西婭·布蘭德也說過這樣的大實話：“養成在恣意地點、時間停止創作的習氣”、“如今就開端寫，只要寫作，才會教人寫作”。標識標牌廣告創意也是一樣。
As for how to assemble and store archives, experts have revealed that they might as well do some "dead work", such as taking pens and paper with them and taking notes frequently when reading in any central place. Dorothea Brand, an important pioneer of creative writing in the United States decades ago, also said such a big truth: "Develop the habit of stopping writing at random place and time", "Now start writing, as long as you write, you will teach writing". The same is true of logo advertising ideas.
手提袋兒乎應用于各類群眾消費品的包裝中，如服裝鞋帽、煙酒、食品、家用電子產品、化裝品等等，特別是作為禮品，手提袋則成為必不可少的包裝用品，以無手提袋則不能稱之為完好的禮品，這也是手提袋的需求方。
Handbags are almost used in the packaging of all kinds of consumer goods, such as clothing, shoes and hats, tobacco and alcohol, food, household electronics, cosmetics and so on. Especially as gifts, handbags have become indispensable packaging supplies. Even without handbags, they can not be called perfect gifts, which is also the demand side of handbags.
此外，還有完整出于宣傳商品、企業，或者因某特定活動而產生的定向需求，如展會產品材料袋之類，需求遍及于各行各業，這樣來看，手提袋市場需求還真是不容小覷。這就是印刷廠業務量含大量紙袋印刷的緣由。
In addition, there are also directional needs for propaganda products, enterprises, or specific activities, such as exhibition products, material bags and so on. The demand extends to all walks of life. In this way, the market demand for handbags can not be underestimated. This is the reason why the printing industry has a large volume of paper bag printing.
多數狀況下，手提袋是作為其他商品的隸屬品而非獨立的商品存在，因而，手提袋市場需求量的幾也同包裝盒等產品一樣，隨著商品市場的變化而不時變化。經濟不景氣，其需求量可能就會有些降落，經濟持續上升，則手提袋需求量也將水漲船高。
In most cases, handbags exist as subordinate products of other commodities rather than as independent commodities. Therefore, the market demand of handbags varies from time to time with the change of commodity market, just like that of packages and other products. In a recession, the demand for handbags may drop somewhat, and if the economy continues to rise, the demand for handbags will also rise.
如今，己經是名不虛傳的包裝大國，并且包裝工業每年都以超越兩位數的速度持續增長，雖然手提袋產品僅是包裝工業中一個小小的門類，但面對一路看漲的需求，這樣一個市場同樣值得廣闊的企業關注。
Nowadays, China has become a big packaging country, and the packaging industry continues to grow at a rate exceeding double digits every year. Although handbag products are only a small category of packaging industry, facing the rising demand all the way, such a market also deserves the attention of vast enterprises.
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