Album design is a key way for a company to show its products and brand image. Album design has a certain number of pieces, can install more complete company information, can help customers quickly grasp the company, grasp the goods. What kind of album design can attract people?

一本高品質的公司畫冊設計出去并不易，這正中間要考慮到許多的要素。例如它必須考慮到設計規定、圖案設計、色彩、合理布局、設計風格、包裝印刷、成本費等。

It's not easy to design a high-quality Company album, which needs to consider many factors. For example, it must consider design rules, pattern design, color, reasonable layout, design style, packaging and printing, cost, etc.

1、畫冊要反映企業整體實力

1. The picture album should reflect the overall strength of the enterprise

設計務必反映事情的真實有效；根據對企業的掌握，剖析和了解公司文化、精神實質、核心理念、優點等。根據界面、文本、原材料的設計，從好幾個層面呈現企業的整體實力。修復企業整體實力；要需注意防止和別的知名類同，不必效仿他人的設計。

Design must reflect the truth and effectiveness of things; according to the grasp of the enterprise, analyze and understand the company's culture, spiritual essence, core ideas, advantages, etc. According to the design of interface, text and raw materials, the overall strength of the enterprise is presented from several levels. Repair the overall strength of the enterprise; pay attention to prevent from being similar to other well-known brands, and do not have to follow the design of others.

2、一針見血

2. To the point

文學作家或電影導演有數十萬字或120分鐘的時間來敘述小故事，而宣傳冊的文字和網頁頁面十分比較有限。因而，創新型人才應習慣致力于思維模式，并把握住關鍵作出大文章內容。

Literary writers or film directors have hundreds of thousands of words or 120 minutes to narrate small stories, while the text and web pages of brochures are very limited. Therefore, innovative talents should be used to thinking mode, and grasp the key to make a big article.

3、畫冊能夠處理顧客難題

3. The album can deal with customers' problems

顧客參照設計企業的設計指南來表明自身的要求，那麼做為承包方的設計企業，就需要立在顧客的視角考慮到：例如銷售市場需要什么？我覺得表達什么？應當給顧客看啥？等一下。也要從消費者的視角來設計構思畫冊的設計風格和內容。

Customers refer to the design guidelines of design enterprises to express their own requirements. As a contractor, design enterprises need to consider from the perspective of customers: for example, what does the sales market need? What do I feel express? What should be shown to customers? wait a minute. We should also design and conceive the design style and content of the album from the perspective of consumers.
                                         

4、簡潔明了

4. Simple and clear

顧客把宣傳冊當作是一種方式而不是目地，做為協作管理決策的參照。并且，在大部分狀況下，閱讀者處于被動地接受畫冊中傳送的信息，而且越非常容易被認知人體器官消化吸收，就越有可能入侵他的在潛意識中。不必看低閱讀者了解和剖析信息的能力，尤其是這些沒有過多時間思索這種念頭的高級領 導者。因而，藝術創意應當簡易易想到。

Customers regard brochures as a way, not a destination, as a reference for collaborative management decisions. Moreover, in most cases, the reader is passively accepting the information transmitted in the picture album, and the more easily it is digested and absorbed by cognitive human organs, the more likely it is to invade his subconscious mind. Don't look at the ability of readers to understand and analyze information, especially those senior leaders who don't have much time to think about it. Therefore, artistic creativity should be simple and easy to think of.

5、美工設計設計

5. Art design

畫冊要想在銷售市場上出類拔萃，就務必了解到知名與眾不同的質量、設計風格和感情，并在設計相冊圖片的全過程中融進知名的藝術創意點和表達形式。例如適度的留白藝術、點線面構圖法、圖象紋路等平面圖技術性，讓相冊圖片具備唯 一性和獨特性，優異的相冊圖片一定是獨特的。

If the album wants to be outstanding in the sales market, it is necessary to understand the distinctive quality, design style and feelings of famous brands, and integrate the artistic creativity and expression forms of famous brands in the whole process of designing album pictures. For example, the appropriate blank art, point line surface composition, image texture solution and other technical aspects of the plane, so that the album pictures have uniqueness and uniqueness, excellent album pictures must be unique.

自然要搞好畫冊的設計，大家必須大量的考慮到，如對畫冊內容的真實有效和辨識度，構造分配的合理化，及其照片、文本、聲調等的設計方法，這種都規定設計師依據具體必須，不斷進步自身提升設計能力和素養，那樣才可以設計出一本高品質的公司畫冊，那樣的公司畫冊才更為吸引人。

Naturally, if we want to do a good job in the design of the album, we must take a lot of consideration, such as the authenticity, effectiveness and recognition of the content of the album, the rationalization of the structure and distribution, and the design methods of photos, texts and tones. All these require that designers should constantly improve their design ability and professional quality according to the specific requirements, so that they can design a high-quality Company album, That kind of Company album is more attractive.