Color box packaging is the defense line of enterprise product display. Now, both e-commerce enterprises and traditional enterprises will try their best to optimize the color box packaging to attract more customers' attention. If there is no excellent color box packaging, many products are easy to be ignored, thus reducing the sales volume. So now customized color box packaging is very popular with major enterprises. Jinan packaging printing factory tells us how to design color box packaging to attract customers?

　　1. 明亮的顏色

　　1. Bright color

　　包裝以其獨(dú)特的造型、鮮艷的色彩和精美的圖案，使消費(fèi)者看后產(chǎn)生強(qiáng)烈的興趣。色彩之美是更容易感受的，也是決定銷(xiāo)售的因素。包裝與裝飾的色彩設(shè)計(jì)，依附于圖形與文字，不僅美觀且容易滿足人們的要求，還應(yīng)與人們的心理感受高度協(xié)調(diào)。圖案應(yīng)與商品的顏色相結(jié)合，襯托商品，充分體現(xiàn)商標(biāo)的特點(diǎn)，使消費(fèi)者能從商標(biāo)和整體包裝圖案中立即識(shí)別出產(chǎn)品。

　　Packaging with its unique shape, bright colors and exquisite patterns, so that consumers have a strong interest. The beauty of color is the easiest to feel, and it is also the factor that determines the sales. The color design of packaging and decoration, attached to graphics and words, is not only beautiful and easy to meet people's requirements, but also highly coordinated with people's psychological feelings. The pattern should be combined with the color of the goods to set off the goods and fully reflect the characteristics of the brand trademark, so that consumers can immediately identify the products from the trademark and the overall packaging pattern.

　　2. 獨(dú)特的設(shè)計(jì)

　　2. Unique design

　　善于創(chuàng)新，不脫離社會(huì)和時(shí)代，以平凡的形式進(jìn)行表面的新創(chuàng)造，是吸引眼球的有力武器。可以用紙箱作為改善用戶體驗(yàn)的起點(diǎn)，以互動(dòng)的包裝設(shè)計(jì)理念，更終在與消費(fèi)者接觸的地方提升產(chǎn)品。例如，天貓現(xiàn)在使用貓來(lái)包裝產(chǎn)品和與顧客互動(dòng)，而三只松鼠用松鼠作為企業(yè)形象來(lái)反映產(chǎn)品的獨(dú)特特征。

　　Being good at innovation, not divorced from the society and the times, and making superficial new creation in an ordinary form is a powerful weapon to attract the eyes. Carton can be used as the starting point to improve user experience, with interactive packaging design concept, and finally improve the product in contact with consumers. For example, tmall now uses cats to package products and interact with customers, while three squirrels use squirrels as corporate images to reflect the unique characteristics of products.

　　事實(shí)上，目前，僅追求美感的設(shè)計(jì)，強(qiáng)調(diào)功能需求已不能滿足人們的需求。人性化的設(shè)計(jì)更符合現(xiàn)代人的價(jià)值觀。隨著經(jīng)濟(jì)和技術(shù)的發(fā)展，商品之間的競(jìng)爭(zhēng)已經(jīng)從實(shí)用價(jià)值的層面上升到附加價(jià)值的層面。高附加值的包裝設(shè)計(jì)更符合時(shí)代的需求，設(shè)計(jì)更人性化，與客戶的距離也更長(zhǎng)。

　　In fact, at present, only pursuing aesthetic design and emphasizing functional requirements can not meet people's needs. Humanized design is more in line with the values of modern people. With the development of economy and technology, the competition between commodities has risen from the practical value level to the added value level. High value-added packaging design is more in line with the needs of the times, the design is more humanized, and the distance with customers is longer.

　　以上是濟(jì)南包裝印刷廠家為大家介紹的相關(guān)內(nèi)容，想要了解更多內(nèi)容，歡迎訪問(wèn)網(wǎng)站：http://www.seven2000.com

　　These are the relevant contents introduced by Jinan packaging and printing factory. If you want to know more, please visit the website: http://www.jingyinshua.com