要素一：定位
Element 1: Brand positioning
在里選擇物品的時候映入眼簾的是包裝設計，印象也是包裝為主導。銷售的產品中定位也叫生產商定位，而給做定位是包裝設計的基本要素，現階段商標定位也是將著力于產品信息和形象的表現。根據定位要素來說包裝設計是產品質量給消費者的印象前提；
When choosing goods in the market, the packaging design is the first thing to be seen, and the brand impression is also led by packaging. Brand positioning in products sold is also called manufacturer positioning. Brand positioning is the basic element of packaging design. At this stage, brand positioning is also focused on the performance of product brand information and image. According to the positioning factors, packaging design is the premise of impression of product quality to consumers.
要素二：產品定位
Element 2: Product positioning
包裝設計也要考慮產品定位，也就是在包裝裝潢的畫荷上標明賣的是什么東西，使購買者迅速識別這是一種什么性質的商品，同時包裝設計也要體現它有什么特點，比如要通過包裝設計表現出是廉價的大眾化商品還是昂貴的商品，產品定位在包裝中要讓產品放在貨架上就能確定消費人群；
Packaging design should also consider product positioning, that is, to mark what is sold on the painting lotus of packaging decoration, so that buyers can quickly identify what kind of commodity it is, and packaging design should also reflect its characteristics, such as whether it is a cheap popular commodity or expensive high through packaging design. File goods, product positioning in packaging to allow products on the shelf can determine the consumer population;
要素三：消費定位
Element 3: Consumption Orientation
消費者的定位也是要從包裝設計這個角度考慮，在包裝設計中將消費者的喜好融入進去，而且現在的包裝設計對消費者的考慮側也很重要，因為畢竟產品通過包裝設計也是展示給消費者看。而消費者是有差別之分的，分人群和消費水平，才能綜合起來實現包裝設計中的材質和花紋；
The positioning of consumers should also be considered from the perspective of packaging design. The preferences of consumers should be integrated into packaging design. And the focus of packaging design is also very important for consumers. After all, products are also shown to consumers through packaging design. Consumers are different. Only by dividing people and consumption level can we realize the material and pattern in packaging design.
包裝中的細節(jié)值得售后好的包裝設計工作室精細化的根據用戶群體與消費目標人群的區(qū)分來鉆研，將定位的理念使用在包裝設計過程是產品定位和消費定期的基礎。讓包裝設計不再是井中撈月，落實到實處，真正為實際購買的消費者服務。
The details in packaging are worth studying in the packaging design studio after-sales. It is the basis of product positioning and regular consumption to apply the positioning concept in the packaging design process according to the distinction between user groups and consumer target groups. Let packaging design is no longer a matter of fishing for the moon in the well, implement it and really serve the consumers who actually buy it.
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