我國的標簽印刷始于20世紀70年代末期,主要設備、技術、工藝和資料均來自日本、美國和臺灣地域。
Label printing in China began in the late 1970s. The main equipment, technology, technology and information came from Japan, the United States and Taiwan.
目前標簽印刷根本有三種印刷方式,以凸版印刷為主的印刷方式,以柔印、膠印的印刷方式。國內目前仍以凸印為主,柔印次之,少量用膠印印刷,今后開展趨向柔印將占主導位置。
At present, there are basically three kinds of printing methods for label printing, one is relief printing, the other is flexo printing and offset printing. At present, relief printing is still the main method in China, followed by flexo printing and offset printing in a small amount. In the future, flexo printing will dominate.
隨著市場經濟的開展,特別包裝行業和防偽行業的需求劇增,國內標簽市場,近幾年堅持著持續高增長的勢頭,年均增長率均堅持在15%~20%,這是其他包裝印刷行業無法比較的。標簽印刷已頗具范圍,目前全國有4000多家從事標簽印刷的企業,年產量到達10億。
With the development of market economy, the demand of special packaging industry and anti-counterfeiting industry has increased dramatically. In recent years, the domestic label market has maintained a sustained high growth momentum, with an average annual growth rate of 15%-20%, which is not comparable with other packaging and printing industries. Label printing has a wide range. At present, there are more than 4000 enterprises engaged in label printing in China, with annual output reaching 1 billion square meters.
標簽印刷的疾速開展,有力地帶動標簽印刷產業鏈的構成與開展。不干膠標簽印刷產業鏈既包括從事標簽印刷企業也包括設備制造、標簽資料消費及相關企業如油墨、制版等。這就為標簽印刷行業的開展奠定了的物質根底。
The rapid development of label printing has greatly promoted the formation and development of label printing industry chain. The industry chain of non-sticker label printing includes not only label printing enterprises but also equipment manufacturing, label material consumption and related enterprises such as ink, plate making, etc. This has laid a solid material foundation for the development of label printing industry.
由于我國標簽印刷行業起步較晚,近幾年固然開展很快,但同歐、美、日等興旺國度相比,無論市場范圍、產品層次、新技術的應用以及消費程度等方面還存在著相當大的差距。我國的標簽印刷市場尚處于開展的初級階段,還未成熟。正如標簽集團公司總編安迪·托馬斯先表的文章中所說:“目前壓感印刷產業的現狀與20世紀70年代中期歐洲和北美的情形差不多”。他說要差30多年,可能激進了一點,我看少也要差上10~15年吧。主要表如今:
Because of the late start of label printing industry in China, although it has been developing very fast in recent years, there is still a considerable gap in terms of market scope, product level, application of new technologies and consumption level compared with other prosperous countries such as Europe, the United States and Japan. China's label printing market is still in its infancy and immature. As Andy Thomas, editor-in-chief of International Label Group, said in his article, "The current situation of pressure printing industry in China is similar to that in Europe and North America in the mid-1970s." He said it would be 30 years, maybe a little radical. I think it would be 10 to 15 years at least. Mainly now:
1)標簽印刷凸版仍占主導位置,而上早以柔印為主了;
1) Label printing relief still occupies the leading position, while flexo printing has long been the main method in the world.
2)紙類仍占較大的比重,我國85%為濕揭標簽,而上已轉向薄膜為主;
2) Paper still accounts for a large proportion, 85% of which are wet labels in China, while the international trend has shifted to film-based labels.
3)化標簽印刷企業較少;
3) There are fewer specialized label printing enterprises.
4)在標簽印刷中采用新技術較少,有的技術以是空白。如射頻智能標簽等。
4) There are few new technologies in label printing, some of which are even blank. Such as radio frequency smart tags.
但是目前隨著市場需求的變化,特別是處于世界經濟一體化的時期對標簽印刷不時提出新的、更高的請求,表如今新技術的應用、多功用、多種用處的新種類等方面。
But at present, with the change of market demand, especially in the period of world economic integration, new and higher requests for label printing are put forward from time to time, showing the application of new technologies, multi-functions, new types of multi-uses and so on.
隨著更多國外公司的進入和采購的需求,標簽行業會呈現更多的業務整合,標簽印刷企業將愈加,利潤的降落,印刷商首要思索的問題是重新定位,以面對愈加的采購和標準化的請求,商品的生命是周期變短,零庫存,促銷和消費者的需求,便利單一批次量不大,反復的業務增加,印刷商面對業務的反響要愈加疾速,消費要更有效率,在投資時地思索機器和配套的綜合本錢,過去那種只算眼前和部分的利益在目前高競爭低利潤的狀態下曾經無法順應,思索到的大趨向,和管理對批次顏色和質量的分歧請求,性價比和特地的窄幅柔版印刷時機有普遍的順應性。目前國內一些很多上范圍的標簽企業都在思索的問題,比方配置一臺特地的標簽柔版印刷機,價錢可能凸版機貴不了幾,但針對質量和穩定性請求較高的業務,交貨期短,請求快速改換印活,更能合適請求,而從靈敏性和長期投資報答率的角度則更為劃算。
With the entry of more foreign companies and the demand of international purchasing, the label industry will present more business integration. The label printing enterprises will become more professional and their profits will decline. The printer's first consideration is to reposition the products to meet the demands of more professional purchasing and standardization. The life cycle of the products will be shorter, zero inventory, promotion and consumer demand will be zero, and the convenience will be single. With the increase of batch size and repeated business, the response of printers to business should be more rapid, consumption should be more efficient, and the comprehensive cost of machines and matching equipment should be considered comprehensively when investing. In the past, only the immediate and partial interests could not be accommodated under the current situation of high competition and low profit, and the trend of environmental protection and brand management for batch color and quality could not be considered. Different requests, cost-effective and specific timing of narrow flexographic printing are generally adaptable. At present, many label companies in China are thinking about the problem. For example, the price of a special label flexographic printing machine may not be too expensive, but for business with higher quality and stability requirements, short delivery period, requests for quick change of printing activity, more appropriate request, and more cost-effective from the perspective of sensitivity and long-term return on investment.
This is the content of Jinan Label Printing http://www.seven2000.com. Thank you for checking our company's information during your busy schedule. If you want to know more, you are welcome to call for consultation!