Before packaging design, do background research on the product, only know the detailed information of the product can maximize the value of the product!

②產品需求構造故事，每一個好的產品都有一個圓滿的故事！

(2) The story of product demand construction. Every good product has a perfect story!

③情感與聯想。設計師對包裝做到耀眼并不困難，但是既要做到營造出情感和聯想又不失產品和特征。在產品包裝設計元素中，顏色沖擊力強。產品包裝所運用的顏色，會使消費者聯想誘發各種情感，使心機發作改動。但運用顏色來激起人的情感時應服從顏色規律。

(3) Emotion and association. Designers are not difficult to make packaging dazzling, but they need to create emotions and associations without losing the brand and characteristics of the product. Among the elements of product packaging design, color has the strongest impact. The color used in product packaging will induce various emotions and change the mind of consumers. But when using color to arouse people's emotions, we should obey the law of color.

④吸收人目光是加強包裝效果為首位思索要素。目光是人的認知活動的一種特征，是人對所知道事物的指向。吸收目光不是獨立的過程，不管是在覺得、回想時都會表現出留意的特征。產品包裝的文、圖、色及外形，抵消費者來說都是一種“視覺元素”的刺激，而這些刺激物必需具有必定的別致形象特征才干惹起消費者的留意。

Absorbing people's eyes is the first consideration factor to strengthen packaging effect. Eyesight is a characteristic of human's cognitive activities, and it is the direction of what people know. Absorbing eyes is not an independent process. It shows the characteristics of attention whether in feeling or recalling. Product packaging text, graphics, color and shape, to consumers are a "visual element" of stimulation, and these stimuli must have a unique image characteristics in order to arouse consumers'attention.

⑤成功的消費品包裝設計不只能惹起消費者情感和聯想，并且還應當使消費者過目不忘。心機學以為回想是人對過去閱歷過的事物重現。回想是心機進程的重要環節。根底進程包含識記、堅持、回想和再認。識記和堅持是條件;回想和再認是結果。只需識記、堅持鞏固，回想和再認才會完成。所以產品包裝設計要想讓消費者記住，就必需表現產品鮮明個性特性，精巧、明晰的文、圖、形象，同時還要反映產品文化特征，才會讓消費者記住。

(5) Successful packaging design of consumer goods can not only arouse consumers'emotions and associations, but also make consumers remember. Psychokinetics holds that recalling is a reappearance of what one has experienced in the past. Recalling is an important part of the mental process. The underlying process includes memorization, persistence, recall and recognition. Memory and persistence are conditions; recall and recognition are results. Only by remembering, persisting in consolidation, can recall and recognition be completed. Therefore, product packaging design to let consumers remember, it is necessary to show the product's distinct personality characteristics, delicate, clear text, graphics, image, but also to reflect the product's cultural characteristics, in order to let consumers remember.

⑥工藝：例如常用工藝燙金、燙銀、覆膜、UV、凹凸、壓拱等。

Technologies: For example, common processes such as gold stamping, silver stamping, film coating, UV, concave and convex, arch pressing, etc.

好的包裝會說話，盤繞產品去理解包裝然后設計包裝。這樣的包裝盒才是受大眾喜歡的包裝！

Good packaging speaks, coils the product to understand the packaging and then designs the packaging. Such packing boxes are popular packaging!