In 2018, the global printing industry suffered heavy losses in the field of commercial printing. Bankruptcy, bankruptcy and withdrawal became the basic aspect of the industry. However, with the emergence of digital printing, personalized printing and electronic printing, the development trend of printing industry has undergone profound changes.

　　美國(guó)贏船公司的一份分析報(bào)告表明，2019年，印刷企業(yè)面對(duì)的形勢(shì)仍然嚴(yán)峻，但印刷行業(yè)新趨勢(shì)漸趨明朗。

　　According to an analysis report by Winner Shipping Company of the United States, the situation faced by printing enterprises in 2019 is still grim, but the new trend of printing industry is becoming clear.

　　企業(yè)核心競(jìng)爭(zhēng)力轉(zhuǎn)移

　　Transfer of the Core Competitive Power of Enterprises

　　研究數(shù)據(jù)顯示，2019年印刷企業(yè)的核心競(jìng)爭(zhēng)力將體現(xiàn)在數(shù)字印刷、大幅面印刷及膠印等方面。提供數(shù)字印刷、膠印、創(chuàng)意服務(wù)的印刷企業(yè)業(yè)務(wù)增長(zhǎng)速度高于平均增速。備受關(guān)注的網(wǎng)絡(luò)在線印刷服務(wù)則未進(jìn)前三。

　　Research data show that the core competitiveness of printing enterprises in 2019 will be reflected in digital printing, large-scale printing and offset printing. The business growth rate of printing enterprises providing digital printing, offset printing and creative services is higher than the average growth rate. The online printing service, which attracts much attention, is not in the top three.

　　在對(duì)“2019年印刷業(yè)務(wù)中預(yù)計(jì)哪3項(xiàng)增長(zhǎng)*快”的回答中，62.3%的商業(yè)印刷企業(yè)傾向于數(shù)字印刷業(yè)務(wù)，39%選擇大幅面印刷業(yè)務(wù)，26%的商業(yè)印企選擇了膠印。網(wǎng)絡(luò)在線印刷服務(wù)與創(chuàng)意服務(wù)選擇率均為19.5%,市場(chǎng)服務(wù)、標(biāo)簽印刷、倉(cāng)儲(chǔ)服務(wù)、后加工與物流服務(wù)居于末位，選擇率為

　　In the answer to "which three growth * fast in the printing business in 2019", 62.3% of commercial printing enterprises prefer digital printing, 39% choose large-format printing and 26% choose offset printing. The selection rates of online printing services and creative services are 19.5%. Market services, label printing, warehousing services, post-processing and logistics services are in the last place, and the selection rate is 19.5%.

　　多樣化增值服務(wù)成為新的贏利增長(zhǎng)點(diǎn)

　　Diversified value-added services become a new profit growth point

　　市場(chǎng)競(jìng)爭(zhēng)的加劇將導(dǎo)致2019年的全球印刷業(yè)出現(xiàn)另一種趨勢(shì)：專注于創(chuàng)造、引入、培育增值產(chǎn)品及服務(wù)，尋求傳統(tǒng)業(yè)務(wù)之外的利潤(rùn)增長(zhǎng)點(diǎn)。

　　The intensification of market competition will lead to another trend in the global printing industry in 2019: focusing on creating, introducing and nurturing value-added products and services, and seeking profit growth points beyond traditional business.

　　在印前環(huán)節(jié)，把創(chuàng)新觀念與創(chuàng)新內(nèi)容結(jié)合，根據(jù)現(xiàn)代印刷產(chǎn)品內(nèi)容數(shù)字化屬性的可擴(kuò)展性，對(duì)內(nèi)容資源進(jìn)行深層次的開(kāi)發(fā)利用，通過(guò)內(nèi)容的數(shù)字化為客戶提供高品質(zhì)的多元化產(chǎn)品，例如可變數(shù)據(jù)印刷與按需印刷等，可以幫助印刷企業(yè)在有限的客戶資源上開(kāi)發(fā)更多的業(yè)務(wù)。

　　In the pre-press stage, the combination of innovative concepts and innovative content, the deep development and utilization of content resources according to the extensibility of digital attributes of modern printing products, and the provision of high-quality diversified products for customers through content digitization, such as variable data printing and on-demand printing, can help printing enterprises to develop more on limited customer resources. Business.

　　在印后環(huán)節(jié)，研究表明，2019年印后工藝將逐漸向多樣化與復(fù)雜化發(fā)展。

　　In the post-press process, the research shows that the post-press process will gradually diversify and complicate in 2019.

　　贏利增長(zhǎng)型企業(yè)越來(lái)越倚靠數(shù)字印刷

　　Increasingly, profit-making enterprises rely on digital printing

　　根據(jù)企業(yè)贏利情況，美國(guó)贏船公司將印刷企業(yè)分為增長(zhǎng)型、持平型與下降型，分析不同類型企業(yè)每天使用印刷設(shè)備的情況。數(shù)據(jù)顯示，贏利增長(zhǎng)型與持平型的印刷企業(yè)在數(shù)字印刷設(shè)備的使用率上明顯高于下降型印刷企業(yè)，僅在傳統(tǒng)膠印設(shè)備上，下降型印刷企業(yè)的使用時(shí)長(zhǎng)略高于增長(zhǎng)型與持平型印刷企業(yè)。

　　According to the profitability of enterprises, American Winning Ship Company divides printing enterprises into growth, flat and decline types, and analyses the daily use of printing equipment by different types of enterprises. The data show that the utilization rate of digital printing equipment of profit-making growth and flat printing enterprises is significantly higher than that of decline printing enterprises. Only in traditional offset printing equipment, the use time of decline printing enterprises is slightly longer than that of growth and flat printing enterprises.

　　在數(shù)字印刷設(shè)備中，數(shù)字黑白大幅面打印機(jī)的使用時(shí)長(zhǎng)分別為增長(zhǎng)型印刷企業(yè)5.5小時(shí)，持平型3.5小時(shí)，下降型僅為1小時(shí)；數(shù)字高速色粉型卷筒紙印刷機(jī)的使用時(shí)長(zhǎng)為增長(zhǎng)型印刷企業(yè)7小時(shí)，下降型企業(yè)則為0.在膠印設(shè)備上，下降型印刷企業(yè)平均每天使用膠印設(shè)備近9個(gè)小時(shí)，比增長(zhǎng)型與持平型印刷企業(yè)多出2個(gè)小時(shí)左右。

　　In digital printing equipment, the use time of digital black-and-white large format printer is 5.5 hours for growth type printing enterprises, 3.5 hours for flat type printing enterprises and 1 hour for decline type printing enterprises; the use time of digital high-speed toner type web printing machines is 7 hours for growth type printing enterprises and 0 for decline type printing enterprises. On offset printing equipment, the average daily use of offset printing equipment by decline type printing enterprises is nearly 9. About two hours more than growth and flat printing enterprises.

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