關于設計師來說，海報設計是件沖動人心的事情，由于海報的表現方式多種多樣，題材寬廣，限制較少，強調創意及視覺言語，點線面、圖片和文字能夠靈敏分離地應用，而且也注重平面構成及顏色構成。能夠說，海報設計是平面設計的集大成者。但有時正是其表現方式過于寬廣，反而使到我們在動手時有點無所適從。海報是一種依托二維視覺關系中的圖形來傳達視覺信息的藝術款式。在當代社會中，海報的開展特性和表達特征使其有了不同以往的魅力，而海報所運用的方式言語也曾經日益成為全球性的交流言語。但是海報設計卻都是緊抓受眾眼球，有力地傳達目的信息的。詳細說來就是必需遵照以下幾條簡單的規律：
As far as designers are concerned, poster design is absolutely an exciting thing. Because posters have a variety of ways of expression, wide subject matter and less restrictions, they emphasize creativity and visual language. They can be applied sensitively and separately in dots, lines, pictures and words, and also pay attention to the composition of plane and color. It can be said that poster design is the master of graphic design. But sometimes it's just the way it's manifested that is too broad, which makes us a little confused when we start. Poster is a kind of art style relying on two-dimensional visual relationship graphics to convey visual information. In the contemporary society, the development and expression characteristics of posters make them more attractive than before, and the way language used by posters has increasingly become a global language of communication. However, excellent poster design is to grasp the audience's eyes, effectively convey the purpose of the message. In detail, it is necessary to follow the following simple rules:
1. 明白目的
1. Understanding the purpose
目的會因被展現的狀況、性質、內容以及企圖而異。海報設計就是為了傳達目的信息，刺激受眾。假如連目的都不是很明白的話，就很難設計出契合目的受眾心理的海報。又何談誘導其做出預期的反響。在開端準備海報之前，要肯定是設計給誰看？希望看過海報之后的人做些什么……一切的都取決于海報設計的風格。
The purpose will vary according to the situation, nature, content and attempt presented. Poster design is for the purpose of conveying information and stimulating the audience. If the purpose is not very clear, it is difficult to design a poster that fits the psychology of the target audience. What about inducing them to make the anticipated response? Before you begin to prepare the poster, you have to be sure who is the design for? Hope to see what people do after the poster... Everything depends on the style of poster design.
2. 要具備的規劃和版式
2. Excellent planning and format
海報坐著的畫布就是一片潔白的空間。要以一種邏輯的方式從一個簡約的框架到另外一個，過客的留意力。能夠試著用一個不尋常且吸收眼球的方式來完成這些。要在其別人的海報中尋覓適宜的框架，多多自創他們的辦法。后就是要切記不要用小于24號的字，并且要確保中心觀念可以一眼被發現。
The canvas on which the poster sits is a white space. In a logical way, from one simple framework to another, to guide the attention of the passers-by. Be able to try to accomplish these leads in an unusual and eye-catching way. Find the right framework in other people's posters and create their own ways. Finally, remember not to use words less than 24, and make sure that the central idea can be found at a glance.
3. 內容很重要，但必需簡明
3. Content is important, but it must be concise.
海報上的每局部內容都要盤繞中心機想展開。內容必需表達明晰精確，話語簡約，由于海報受固有空間的限制，所以后者關于制造海報特別重要。將的繪畫素材引入到海報當中，有時分可以使原本令人困惑雜亂無章的數據轉變成諧和分歧且令人信服的故事，一張認真制造的表格或插圖常常比長篇文字說得更分明。并非運用高難的藝術效果去表達。要從宏觀外表和微觀細節兩方面來看插圖。
Every part of the poster should be coiled around the central machine to unfold. The content must be clear and precise, and the words should be concise. Because the poster is limited by the inherent space, the latter is particularly important in making posters. By introducing first-class painting materials into posters, sometimes confusing and disorderly data can be transformed into harmonious, divergent and convincing stories. A carefully manufactured form or illustration often speaks more clearly than a long text. It is not the use of difficult artistic effects to express. The illustrations should be viewed in terms of both macro-appearance and micro-details.
4. 海報設計要表現制造者的個性
4. Excellent poster design reflects the personality of the manufacturer
海報不同于單調、板滯、人性化不強的論文。設計者應該把海報當成是本人個性魅力的延伸，經過它去吸收路人，使得他們想要深化閱讀或是直接與你交談。
Posters are different from monotonous, dull and humanistic papers. Designers should think of posters as an extension of their personal charm, through which they can absorb passers-by and make them want to deepen their reading or talk to you directly.
5. 海報的影響必定會持續到以后
5. The impact of good posters will continue to be felt in the future.
為制造海報付出了相當大的努力后，不要希望在做演講的當天就取得大的影響，由于這需求好的演講者和觀眾的互動。要經過努力吸收觀眾，一名認真閱讀的觀眾會吸收到其別人。
After a considerable effort to make posters, don't expect to have the greatest impact on the day you give a speech, because it requires good interaction between the speaker and the audience. After trying to attract the audience, a serious reader will absorb others.
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