I. Expanding the Advantages of Foreign Countries

無論我們吃什么都會下認識的與地域聯絡起來，比方臭豆腐想起長沙，椰子想起海南，甘蔗自然是四川，阿膠想起東阿，這些都是植入我們大腦的美食地圖，所以我們在做土特產包裝盒的時分，一定要在這個特上做文章，針對外鄉優勢類目去做，這樣才干獲得戰略上的勝利。

No matter what we eat, we will know how to connect with the region. For example, stinky tofu reminds us of Changsha, coconut reminds us of Hainan, sugarcane naturally reminds us of Sichuan, and Ejiao reminds us of Donga. These are all food maps implanted into our brains. So when we make local specialty packaging boxes, we must make articles on this special item and make brands according to foreign superiority categories, so that we can acquire them. Strategic victory.

這就請求我們在設計土特產包裝盒的時分，一定要將產地做一個明顯的區別性處置，將本人的產品，在和地域上得到比擬好的有機交融。

This requires us to make a distinctive disposal of the origin when designing local product packaging boxes, and to integrate our products well in brand and region.

二、土特產包裝盒的趨向

2. Trend of Local Product Packaging Box

理想生活中，我們買恣意一樣商品，都會征求朋友的意見，那么在土特產的營銷中也是如此，我們很分明一個事實，南方人不吃辣，在沒有熟人引薦的狀況下，再好吃的辣的土特產，她們都不會吃，所以我們在做推行宣傳的時分，一定要針對在外工作的本地人這個媒介，讓他們幫你的產品宣傳，這很多時分好過自覺的去投廣告。

In our ideal life, when we buy arbitrary commodities, we will seek the opinions of our friends. So it is also true in the marketing of local products. We are very clear about the fact that people in the south do not eat spicy food. In the absence of acquaintances'recommendation, they will not eat any delicious spicy local products. Therefore, when we carry out propaganda, we must aim at the local people who work abroad. The media, let them help you publicize your products, this is much better than consciously to put in advertising.

明白了這個道理，那么我們在設計土特產包裝盒的時分，就能夠有選擇性的參加一些讓本地人比擬為思念的圖片設計、引發在外地工作的本地人的懷舊情懷，進而帶動他周邊的人去購置，就仿佛如今自媒體的KOL一樣。

Understand this truth, then when we design the packaging box of local products, we can selectively participate in some pictures which let local people compare to miss, arouse the nostalgia of local people working in the field, and then drive the people around him to buy, just like KOL from the media nowadays.

三、明白的認知感

3. Understanding Cognitive Sense

不曉得大家有沒有這樣的閱歷，就是由于如今的土特產包裝盒，自覺的去追求和設計感，有的時分，我看了半天，發現我基本就不曉得這個土特產包裝盒里面是賣的什么東西的。

I don't know if you have such experience, because of the local product packaging box, consciously to pursue high quality and design sense, sometimes, I look at half a day, found that I basically do not know what is sold in this local product packaging box.