（1）手提袋方案思想性與單一性
(1) Ideology and simplicity of handbag scheme
文字排版方案自身并不是目的，方案是為了十分好的傳達(dá)客戶信息，一個(gè)勝利的文字排版，有必要明晰客戶的目的，并深化去理解，察看，研討與方案有關(guān)的方方面面。
Text typesetting scheme is not an end in itself. The purpose of the scheme is to convey customer information very well. For a successful typesetting, it is necessary to clarify the purpose of the client, and to deepen understanding, inspection and discussion of all aspects related to the scheme.
平面藝術(shù)只能在有限的篇幅內(nèi)與讀者觸摸，這就需求文字排版版面有必要表現(xiàn)得單純、精練。偏重單純、精練，并不是單調(diào)、簡(jiǎn)單，而是信息的濃縮處置，內(nèi)容的精練表達(dá)，是樹(shù)立于新穎共同的藝術(shù)構(gòu)思之少年宮的。因而版面的單純化，既包含訴求內(nèi)容的方案與提煉，又觸及版面辦法的構(gòu)成技巧。
Graphic art can only be touched by readers in limited space, which requires that the typesetting layout should be simple and concise. Emphasizing simplicity and conciseness is not monotonous and simple, but the concentrated disposal of information. The concise expression of content is based on the new and common artistic conception of the Children's Palace. Therefore, the simplification of the layout not only includes the scheme and refinement of the content of the appeal, but also touches on the composition skills of the layout method.
（2）手提袋方案藝術(shù)性與裝飾性
(2) Artistic and decorative design of handbag
文字版式方案的終目的是使信息有效地傳達(dá)給受眾、表現(xiàn)好訴求效果。要使文字版式十分好地為版面內(nèi)容效勞，尋求合理的版面視覺(jué)言語(yǔ)十分重要。主題明晰后，版面方案和表現(xiàn)辦法等則變成版面方案藝術(shù)的中心。版面方案和表現(xiàn)辦法有必要契合主題思想，強(qiáng)化整體方案，只要這樣才干取得版式方案共同的藝術(shù)價(jià)值。
The ultimate goal of text format scheme is to effectively convey information to the audience and to perform the best appeal effect. In order to make the text layout serve the layout content very well, it is very important to seek reasonable layout visual language. After the theme is clear, the layout scheme and expression method become the center of the layout art. It is necessary for layout scheme and expression method to conform to the theme idea and strengthen the overall scheme so as to achieve the common artistic value of layout scheme.
文字的版式方案已然要表現(xiàn)內(nèi)容的主題思想，加強(qiáng)受眾的留意力和了解力，又要美觀大方，表現(xiàn)美學(xué)規(guī)則，做到內(nèi)容與辦法的共同。
The format of the text has to express the theme of the content, strengthen the audience's attention and understanding, but also beautiful and generous, the performance of aesthetic rules, so as to achieve the common content and methods.
（3）興趣性與首創(chuàng)性
(3) Interest and originality
文字排版構(gòu)成中的興趣性，主要是指辦法美的情境。它是一種生動(dòng)性的版面視覺(jué)言語(yǔ)。版面充溢興趣性，使傳媒信息如虎添翼，起到了畫龍點(diǎn)睛的傳神功力，從而更吸收人，更感動(dòng)人。興趣功用可采用寓言、詼和諧表達(dá)等表現(xiàn)辦法來(lái)取得。
Interest in typesetting mainly refers to the situation in which the method is beautiful. It is a vivid layout visual language. The layout is full of interest, which makes the media information like a tiger add wings, and plays a key role in the transmission of spirit, so as to attract more people and more moving. Interest function can be achieved by means of fable, humorous and harmonious expression.
首創(chuàng)性準(zhǔn)繩本質(zhì)上是突出特性化特征的準(zhǔn)繩。
Initiative criterion is essentially the criterion that highlights the characteristics.
鮮明的特性，是文字排版構(gòu)成的構(gòu)思魂靈。在版面構(gòu)成中多一點(diǎn)特性而少一些共性，多一點(diǎn)首創(chuàng)性而少一點(diǎn)普通性，才干博得消費(fèi)者的喜愛(ài)。
The distinct characteristic is the soul of conception formed by typesetting. More features and less commonalities, more originality and less commonality in the composition of the layout can win the favor of consumers.
（4）整體性與諧和性
(4) Harmony of wholeness
文字排版構(gòu)成是傳達(dá)信息的橋梁，所追的圓滿辦法有必要契合主題的思想內(nèi)容，這是版面構(gòu)成的根基，只講求表現(xiàn)辦法而疏忽內(nèi)容，或只求內(nèi)容而短少藝術(shù)表現(xiàn)，版面都是不勝利的。
Character typesetting is a bridge to convey information. The perfect way to pursue it is necessary to match the ideological content of the theme. This is the foundation of the layout. The layout is not successful because it only emphasizes the expression method but neglects the content, or only seeks the content with little artistic expression.
偏重文字排版的諧和性準(zhǔn)繩，也即是強(qiáng)化版面各種編排要素在版面中的結(jié)構(gòu)以及顏色上的關(guān)聯(lián)性。版面的文、圖間整體布置與諧和的編排，可使版面具有次序美、條理美，從而取得更良好的視覺(jué)效果。
Focusing on the harmony criterion of text typesetting is to strengthen the structure and color correlation of various layout elements in the layout. The overall layout of the layout and the harmonious arrangement between the texts and pictures can make the layout orderly and orderly, so as to achieve better visual effect.
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