一、增加辨認度
I. Increasing Recognition
我們很多人在看到這兩個字眼的時分會問,什么鬼?但是這個還是很好了解的,一個好的產品包裝盒印刷計劃可以讓產品無論是包裝方式、畫面內容還是字體、顏色都能做到更好的諧和性。很多的商品方會經常跟我們包裝印刷廠說你們雖然做,將我們的產品的包裝好好設計一番,反正我們是給了設計費的,你盡管給我弄就行了,這樣的方式只會讓我們設計的出來的計劃不斷得不到客戶的認可,而且還糜費了我們設計師大量的時間。
Many of us will ask when we see these two words, what the hell? But this is still very well understood, a good product packaging box printing plan can make products, whether packaging, screen content or font, color can achieve better harmony. A lot of merchandisers will often tell our packing and printing factory that although you do it and design the packaging of our products properly, we have given the design fee anyway. You can make it for me. Such a way will only make our design plan not get the approval of customers, but also waste a lot of time of our designers.
為了防止上面的這些問題的呈現,依據我們從業多年的經歷我們倡議在為客戶設計前先聊聊客戶的需求,理解客戶以往產品的包裝的設計作風,客戶對他所從事行業的認知深度,理解這些后我們會減少很多不用要的費事。
In order to prevent these problems from appearing, based on our years of experience, we propose to talk about customer needs before designing for customers, understand customer's packaging design style of past products, customer's understanding of the depth of his industry, and understand these, we will reduce a lot of unnecessary trouble.
包裝盒
Packing box
二、增加體驗度
2. Increasing Experience
我們的包裝設計計劃固然只是計劃還不是做出來的大貨樣,但是計劃能給人預先觀看成型后的效果,能提早體驗。假如沒有依據產品做出包裝計劃而直接去做包裝設計,給我們的只要客戶不停的喊你修正和不只客戶累的慌,我們的也被搞得非常疲憊。
Our packaging design plan is not a big sample, but it can give people a pre-view of the effect of shaping and early experience. If we do packaging design directly without making packaging plan according to the product, as long as our customers keep calling you to correct and not only the customers are tired, we are also very tired.
假如我們做出產品的包裝計劃后,客戶能夠提早體驗一下產品的設計作風和特性,看看包裝效果,能否契合本人的請求,有哪些需求改動,就設計計劃與設計師停止溝通,要比出廢品之后再溝通要好得多。
If we make a product packaging plan, the customer can experience the design style and characteristics of the product in advance, see the packaging effect, whether it meets my request, and what changes have been made in the central demand, it is much better to stop communication between the design plan and the designer than to communicate after discarding the waste products.
能給客戶事前做出包裝計劃和效果的包裝印刷廠,個人覺得還是比擬的,我們這樣做還能增加客戶的信任度。這樣就能夠在與客戶溝經過程中,有什么客戶覺得想改但是不合理的,能夠經過設計計劃表示出來,這樣客戶就不會質疑你的性,也不會覺得你沒有才能了。
Packing and printing factories that can make packaging plans and effects for customers beforehand feel comparable to professional ones. We can also increase the trust of customers by doing so. In this way, in the process of going through the customer gap, what customers feel that they want to change, but unreasonable central, can be expressed through the design plan, so that customers will not question your professionalism, will not feel that you have no talent.
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