一點：畫冊封面設計要強調書屬于企業本人的作風，要有現代感，一個封面中的設計元素，只需有一兩個是動態的，就能顯出很強的動感來。假如一切的元素都是那種很雜亂的，在我的印象當中外企的客戶對封面的請求都簡約不用雜亂無章的。那么這個封面就不會吸收客戶，反而會讓客戶惡感這種設計。
First point: The cover design of picture album should first emphasize that the book belongs to the style of the enterprise itself. It should have a sense of modernity. Only one or two of the design elements in a cover are dynamic, it can show a strong sense of motion. If all the elements are that kind of messy, in my impression, foreign customers'requests for the cover are concise and need not be messy. Then the cover will not absorb customers, but will make customers hate the design.
第二點：假如企業給了你設計要素，圖片文字直接依照客戶的意義走，那么這種是不用省心。當你什么也構思也沒有的時分你，你就能夠找一些與你設想相近的圖書設計樣本，讓設計者找到一個為接近的參照，也要多看一些例子，這樣既能夠養眼，也能夠進步本人的個人品味，設計上也會有所進步。
Second point: If the enterprise gives you the design elements, and the pictures and words go directly according to the meaning of the customers, then this is not to worry about. When you have no idea of anything, you can find some samples of book design similar to your idea, let the designer find the closest reference, but also see more examples, so that you can not only keep your eyes open, but also improve your personal taste, design will also improve.
第三點：簡約的封面能夠使表達的企圖明白，而明白的圖形會具有很強的視覺沖擊力。要盡量少用那種元素復雜的停止裝飾。一個小小的封面也不要承載太多的信息，這樣反而不會起到作用。我們就應該抓住可以吸收客戶的東西，來到達效果。
Third point: Simple cover can make the intention of expression clear, and clear graphics will have a strong visual impact. Stop decorating with as little complexity as possible. A small cover should not carry too much information, so it will not work. We should grasp what can absorb customers to achieve results.
第四點：有的設計失敗，語音可能會是客戶與設計者之間溝通的障礙。不能用精確的言語表達本人的想法，太過于籠統，招致設計者了解上產生誤差，做不到想要的效果，作為設計者關于了解也能了也是需求很強的。
Fourth point: Some design failures, voice may be a barrier to communication between customers and designers. It is too general to express my ideas in precise words, which leads to errors in the understanding of designers and can not achieve the desired effect. As designers, it is also very demanding to understand.
第五點：高雅嚴肅、大氣脫俗、色彩華貴而不失意境的背景圖案層次分明、作風共同、有時期氣息、可以充沛的反映內涵、視覺沖擊力強，給人以考慮的空間。
Fifth point: Elegant and serious, elegant and refined atmosphere, luxurious color without losing the mood of the background pattern, clear hierarchy, common style, sometimes breath, can be a full reflection of the connotation, strong visual impact, giving people space to consider.
