Before packaging design, do background research on the product, only know the detailed information of the product can maximize the value of the product!

②產(chǎn)品需求構(gòu)造故事，每一個(gè)好的產(chǎn)品都有一個(gè)圓滿的故事！

(2) The story of product demand construction. Every good product has a perfect story!

③情感與聯(lián)想。設(shè)計(jì)師對(duì)包裝做到耀眼并不困難，但是既要做到營造出情感和聯(lián)想又不失產(chǎn)品和特征。在產(chǎn)品包裝設(shè)計(jì)元素中，顏色沖擊力強(qiáng)。產(chǎn)品包裝所運(yùn)用的顏色，會(huì)使消費(fèi)者聯(lián)想誘發(fā)各種情感，使心機(jī)發(fā)作改動(dòng)。但運(yùn)用顏色來激起人的情感時(shí)應(yīng)服從顏色規(guī)律。

(3) Emotion and association. Designers are not difficult to make packaging dazzling, but they need to create emotions and associations without losing the brand and characteristics of the product. Among the elements of product packaging design, color has the strongest impact. The color used in product packaging will induce various emotions and change the mind of consumers. But when using color to arouse people's emotions, we should obey the law of color.

④吸收人目光是加強(qiáng)包裝效果為首位思索要素。目光是人的認(rèn)知活動(dòng)的一種特征，是人對(duì)所知道事物的指向。吸收目光不是獨(dú)立的過程，不管是在覺得、回想時(shí)都會(huì)表現(xiàn)出留意的特征。產(chǎn)品包裝的文、圖、色及外形，抵消費(fèi)者來說都是一種“視覺元素”的刺激，而這些刺激物必需具有必定的別致形象特征才干惹起消費(fèi)者的留意。

Absorbing people's eyes is the first consideration factor to strengthen packaging effect. Eyesight is a characteristic of human's cognitive activities, and it is the direction of what people know. Absorbing eyes is not an independent process. It shows the characteristics of attention whether in feeling or recalling. Product packaging text, graphics, color and shape, to consumers are a "visual element" of stimulation, and these stimuli must have a unique image characteristics in order to arouse consumers'attention.

⑤成功的消費(fèi)品包裝設(shè)計(jì)不只能惹起消費(fèi)者情感和聯(lián)想，并且還應(yīng)當(dāng)使消費(fèi)者過目不忘。心機(jī)學(xué)以為回想是人對(duì)過去閱歷過的事物重現(xiàn)。回想是心機(jī)進(jìn)程的重要環(huán)節(jié)。根底進(jìn)程包含識(shí)記、堅(jiān)持、回想和再認(rèn)。識(shí)記和堅(jiān)持是條件;回想和再認(rèn)是結(jié)果。只需識(shí)記、堅(jiān)持鞏固，回想和再認(rèn)才會(huì)完成。所以產(chǎn)品包裝設(shè)計(jì)要想讓消費(fèi)者記住，就必需表現(xiàn)產(chǎn)品鮮明個(gè)性特性，精巧、明晰的文、圖、形象，同時(shí)還要反映產(chǎn)品文化特征，才會(huì)讓消費(fèi)者記住。

(5) Successful packaging design of consumer goods can not only arouse consumers'emotions and associations, but also make consumers remember. Psychokinetics holds that recalling is a reappearance of what one has experienced in the past. Recalling is an important part of the mental process. The underlying process includes memorization, persistence, recall and recognition. Memory and persistence are conditions; recall and recognition are results. Only by remembering, persisting in consolidation, can recall and recognition be completed. Therefore, product packaging design to let consumers remember, it is necessary to show the product's distinct personality characteristics, delicate, clear text, graphics, image, but also to reflect the product's cultural characteristics, in order to let consumers remember.

⑥工藝：例如常用工藝燙金、燙銀、覆膜、UV、凹凸、壓拱等。

Technologies: For example, common processes such as gold stamping, silver stamping, film coating, UV, concave and convex, arch pressing, etc.

好的包裝會(huì)說話，盤繞產(chǎn)品去理解包裝然后設(shè)計(jì)包裝。這樣的包裝盒才是受大眾喜歡的包裝！

Good packaging speaks, coils the product to understand the packaging and then designs the packaging. Such packing boxes are popular packaging!