1.著重產(chǎn)品形象的塑造,不論是哪種企業(yè)對本人公司的形象要有一個初步的塑造,要有一個針對性的產(chǎn)品出市,那么設(shè)計師才開端對畫冊停止初步的設(shè)計,表現(xiàn)手法主要是以強調(diào)產(chǎn)品的共同功用和漂亮的外型為打破口,配合上文字的闡明與版面的設(shè)計,這樣就能塑造出心曠神怡的產(chǎn)品形象。
1. Focus on the shaping of product image, no matter which kind of enterprise first needs to have a preliminary shaping of the company's image and a targeted product coming out of the market, then the designer begins to stop the preliminary design of the picture album. The main way of expression is to emphasize the common function and beautiful appearance of the product as a breakthrough, cooperate with the clarification of the above words and layout design, so on. Can create a relaxed and happy product image.
2.每個創(chuàng)業(yè)公司一開端可能會選擇某個產(chǎn)品或者說企業(yè)主打產(chǎn)品來呈現(xiàn),所以對一個單一的一個到兩個主打產(chǎn)品來著重塑造統(tǒng)籌產(chǎn)品,從單獨的一類產(chǎn)品的開發(fā)再到樹立形象,又借助形象推出一系列產(chǎn)品來穩(wěn)固掩蓋市場,這就是企業(yè)營銷行為的長期戰(zhàn)略,主要的目的就是將廣闊客戶所喜歡的產(chǎn)品轉(zhuǎn)移到對的信任,這樣就能夠產(chǎn)生更廣的市場。但這種辦法在操作的時分,常常會在統(tǒng)籌產(chǎn)品的自身和的形象,特別是當(dāng)二者集中表現(xiàn)時顯得比擬為艱難。因而在企業(yè)產(chǎn)品畫冊設(shè)計時,除了思索企業(yè)的請求外,必需對二者的關(guān)系停止認(rèn)真的剖析,從外形的美觀到顏色的比照,從視覺的強弱到表現(xiàn)的便利等角度來決議創(chuàng)意的偏。
2. Every start-up company may choose a product or a main product to present at the beginning, so it is the long-term marketing behavior of an enterprise to focus on shaping a brand as a whole for a single or two main products, from the development of a single product to the establishment of a brand image, and through the brand image to launch a series of products to stabilize the brand to cover up the market. The main purpose of the period strategy is to transfer the products favored by the broad customers to the trust of the brand, so as to produce a broader market. But when this method is operated, it is often difficult to coordinate the image of the product itself and the brand, especially when the two concentrate on performance. Therefore, in the design of enterprise product picture album, besides considering the request of the enterprise, it is necessary to stop careful analysis of the relationship between the two, from the beauty of the shape to the contrast of the color, from the strength of the vision to the convenience of the performance, and so on, to determine the focus of creativity.
3.興趣夸大的表現(xiàn)辦法。就如今的市場來說,當(dāng)產(chǎn)品和在市場上到達(dá)一定的占有率之后,企業(yè)著重思索的是穩(wěn)固形象,進(jìn)步產(chǎn)品的情感附加值,將購置者的物質(zhì)消費轉(zhuǎn)化為肉體的享用,從而使產(chǎn)品更具魅力。
3. Exaggeration of interest. In today's market, when products and brands reach a certain share in the market, enterprises focus on the firm image, improve the emotional value-added products, the material consumption of buyers into the enjoyment of the body, so as to make products more attractive.
關(guān)于企業(yè)產(chǎn)品畫冊印刷設(shè)計來說,我們都要認(rèn)真的琢磨和考量,由于一本小小的畫冊代表本人公司的形象,是一本特地對產(chǎn)品停止宣傳的一個方式,制造出來的畫冊請求創(chuàng)意出新,制造精良,契合產(chǎn)品的特性,并且還能夠吸收顧客,這樣的一本企業(yè)產(chǎn)品畫冊才是真正合格的畫冊。
As for the printing design of enterprise product picture album, we should seriously ponder and consider. Because a small picture album represents the image of our company, it is a special way to stop publicizing the product. The picture album produced requests creativity, excellent manufacture, conforms to the characteristics of the product, and can also absorb customers. Such a picture album of enterprise product is true. Qualified picture albums.