There are many kinds of printing technology. With the development of science and technology, more and more new technologies are applied in the printing industry. The bleeding technology is a typical example, which may not be understood by many people. Now let the relevant persons talk about this bleeding technology for you.

　　印刷廠出血技術(shù)是指為了保證印后加工中原設(shè)計尺寸的穩(wěn)定性，在分色制版時，依據(jù)實踐狀況，將某些色版在原有的設(shè)計尺寸上向外擴(kuò)展一定比例。現(xiàn)代包裝物并不只是經(jīng)過單一的印刷，從印品到廢品還要閱歷諸多工序，如：軟包裝中的復(fù)合和制袋、紙品包裝中的上光、覆膜和模切等。這些工序都可能招致設(shè)計尺寸和實踐尺寸間產(chǎn)生較大誤差。

　　In order to ensure the stability of the original design dimension in post-press processing, the technology of bleeding in printing mills extends some color plates outward in the original design dimension according to the practical situation. Modern packaging not only goes through a single printing process, but also goes through many processes from printing to scrap, such as: compounding and bagging in flexible packaging, polishing in paper packaging, film coating and die cutting, etc. These processes may cause large errors between the design size and the practical size.

　　所以，根據(jù)不同的設(shè)計合理應(yīng)用出血技術(shù)是很有必要的。如很多軟包裝的主色彩為滿版實地，在制版中為保證復(fù)合、分切和制袋工序中根本尺寸的穩(wěn)定，電雕時主色彩版都向外擴(kuò)1.5～3mm，這樣才干保證廢品滿足請求。

　　Therefore, it is necessary to apply bleeding technology rationally according to different designs. If the main color of many soft packages is full version, in order to ensure the stability of the basic size in the process of compounding, cutting and bag making, the main color plate is expanded 1.5-3 mm outward in the process of electric carving, so as to ensure that the waste products meet the requirements.

　　在營銷行業(yè)中存在著4C組合，這4C即是指客戶的愿望和需求、滿足需求的本錢、完成需求的便利性、完成需求所需的溝通。而在印刷包裝外觀設(shè)計中同樣也能夠遵照4C準(zhǔn)繩，而4C準(zhǔn)繩將會對包裝設(shè)計產(chǎn)生重要影響。一同來看看濟(jì)南印刷包裝的人士是怎樣說的吧。

　　There is a 4C portfolio in the marketing industry, which refers to the desires and needs of customers, the cost of meeting the needs, the convenience of completing the needs, and the communication needed to complete the needs. The 4C criterion can also be followed in the appearance design of printing and packaging, and the 4C criterion will have an important impact on packaging design. Let's see what Jinan printing and packaging professionals say.

　　一、客戶的心理效果需求：

　　1. Psychological effect needs of customers:

　　，想要設(shè)計一款好的禮盒印刷包裝產(chǎn)品，設(shè)計者必需要搞分明客戶關(guān)于禮盒包裝產(chǎn)品的真實需求。要理解到客戶需求包裝到達(dá)什么樣的效果，需求包裝表現(xiàn)出什么樣的層次效果，對外觀和顏色以及圖案方面有什么規(guī)范。而只要到達(dá)客戶的心理需求，才干作為一款好的禮盒包裝的前提。

　　First of all, in order to design a good gift box printing and packaging products, designers must make clear the real needs of customers about gift box packaging products. To understand what effect customer demand packaging achieves, what level of effect demand packaging shows, and what specifications are there for appearance, color and pattern. As long as the psychological needs of customers are reached, talent is the premise of a good gift box packaging.

　　二、禮盒包裝印刷本錢

　　II. Printing Cost of Gift Box Packaging

　　在停止禮盒印刷時，思索其本錢也是必需的事情，產(chǎn)品的包裝終目的也是作為商品自身的一個附加品，是為商品自身效勞的。假如早停止產(chǎn)品的包裝設(shè)計時，一味的追求華美，在選擇原資料和在印刷工藝過程中，形成的本錢過大，超出了客戶的與妻子和與商品自身價值相比比例過大的話，這也不是一個好的產(chǎn)品包裝。

　　When stopping gift box printing, it is also necessary to think about its cost. The ultimate purpose of product packaging is to serve the commodity itself as an additional product of the commodity itself. If early stop product packaging design, blindly pursuit of gorgeous, in the selection of raw materials and printing process, the cost formed is too large, exceeding the customer's wife and the value of the goods compared with their own ratio is too large, this is not a good product packaging.

　　三、完成包裝印刷效果的便利性

　　3. The Convenience of Completing the Effect of Packaging and Printing

　　在停止產(chǎn)品包裝效果設(shè)計時，假如只是一味的追求視覺效果上的華美性，只是滿足客戶和消費(fèi)者在視覺上的恣意請求的話，那么假如在停止產(chǎn)品的包裝印刷時發(fā)現(xiàn)現(xiàn)有的我印刷工藝無法完成的話，其費(fèi)事水平就不可思議了，座椅在停止包裝表面設(shè)計的時分，還是要思索如今印刷行業(yè)的技術(shù)或是公司現(xiàn)有的的工藝技術(shù)能否完成其設(shè)計效果。

　　When stopping the design of product packaging effect, if we only pursue the beauty of visual effect blindly and only satisfy the customers and consumers'arbitrary requests in vision, then if we find that the existing printing process can not be completed when stopping the packaging and printing of products, its level of trouble is incredible. When the seat stops the design of packaging surface, we still need to do so. Think about whether the technology in the printing industry or the existing technology of the company can achieve its design effect.

　　四、完成禮盒包裝展示的與消費(fèi)者的溝通性

　　4. Communication with Consumers in Completing Gift Box Packaging Display

　　如今很多消費(fèi)者會發(fā)現(xiàn)，越來越多的產(chǎn)品包裝曾經(jīng)不再只是簡單的文字或圖案了，常常一款容易感動顧客的包裝總是圖文并茂的。假如一種產(chǎn)品的包裝能夠用圖形或者文字來和消費(fèi)者停止思想交流，或者消費(fèi)者去購置時，這個產(chǎn)品的包裝無疑是勝利的，到達(dá)了包裝對產(chǎn)品起的良好效果。

　　Nowadays, many consumers will find that more and more product packaging is no longer just simple words or patterns. Often, a package that is easy to touch customers is always full of pictures and texts. If the packaging of a product can use graphics or words to stop the exchange of ideas with consumers, or lead consumers to purchase, the packaging of this product is undoubtedly a victory, reaching a good effect of packaging on the product.

　　總之，濟(jì)南印刷包裝的人士倡議大家在停止產(chǎn)品的包裝設(shè)計時，要思索到4C請求，那么設(shè)計出來的印刷包裝就能夠稱之為有效的包裝了。

　　In short, Jinan printing and packaging professionals advocate that when we stop the packaging design of products, we should consider the 4C request, so the designed printing and packaging can be called effective high-quality packaging.